Washington Post has an interesting article on the PR Debacle that is the Katie Holmes/Tom Cruise "Oh we love each other so much" story.
How do you make something real when 62% of the public says it’s BS?
In other Katie and Tom news, I heard from a source who heard from a source (which makes the […]
Here is my prediction for the day.
The second half of 2007 is when we will witness the death of the first "big" newspaper from the convergence of blogs, podcasts, and the like.
by this, I mean we will see the shuttering of a "major" player - think the Times, the Journal, something like that, and in […]
American Express Financial Advisors become "Ameriprise Financial."
Um… OK.
Is it me, or does this just NOT work. American Express has SUCH a strong name. Ameriprise? What the hell is that??
Why?
Full disclosure - AmEx Consumer cards has been a client of mine in the past - not the group that I’m discussing here, though.
Tell me your thoughts […]
Reporter sent this to me - His words: "Good story about Sarb Ox, moderately interesting, but they buried the lead. I don’t want to waste time trying to find it."
Can you find it?
I’ve deleted the name of the company to save someone’s job. “Company Name Deleted” is the company that issued the release, and “Blank” […]
Way 1: Craig’s List is a scary, scary place
Way 2: People are freakin’ idiots.
Personally, I’m going with #2…
NY Post: "John Has He-She Hooker Nightmare"
So by now, everyone knows that BP and Morgan Stanley have basically said that if a media outlet is going to run negative press on them, they have the right to pull all advertising from said media outlet. In other words, they’re holding the media hostage.
Ad Age and everyone else in the world is up […]
When you say certain things, people know exactly what you’re talking about.
Examples:
"Our Prices are INNNSAAAANE!" = Crazy Eddie
"You Deserve a Break Today" = McDonald’s
"Just Do it." = Nilke
And, of course, "They’re… Grrrrreat!!" = Frosted Flakes.
No one, however, ever stops to think of the people behind the brands. And on Sunday, at age 91, Thurl Ravenscroft, […]
Big props to Alan Bentrup, of Androvett Legal Media. Alan comes from the "keep it simple" school of license plate creation, and submitted his entry to me without so much as a "hi," or a "here’s my submission."
His submission - basic, true to form - gets the message across:
-30-
Brilliant in its basicness.
Unfortunately, Alan, even though […]
Gizmodo is breaking the news of the newest member of the Roomba Family, the Scooba Mop Bot.
Not only am I in love with it, (I was an original Roomba owner and still love it,) but this is the type of thing that will be on every morning show, because it’ll just be so damn cute.
Mark […]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
Details »
Copyright © 2008 Peter Shankman
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