PETER SHANKMAN

So it’s Global PR Blog Week. They asked me to post something. So I did. Because, you know, not enough people in the industry didn’t like me to begin with.

Smart. Very smart. We all know we can only really fit 3 plugs into those 5 outlet adaptors because of how bulky the plugs are, right? Here’s the answer. Brilliant.

Contest: Figure out a way to do PR for this company. Possible slogans: From our skin to yours Executed with the most delicate of poisons For that soft, smooth, just killed look. Wow.

Thanks, Rich! 1) Give us a very brief overview of you: What you like to work with, favorite types of stories, what you’re always on the lookout for, and as important, what you can’t stand. After almost 20 years in the biz, I’m like any other reporter: I’m competitive, I like to land the scoop and I still get a thrill out of seeing my name attached to a great story. I like stories that, some how, some way, effect change. Stories that make a CEO or CMO think about how it affects THEIR business. I’m always on the lookout for those types of pieces. Can’t stand? Drivel. You’re breaking a new campaign? Great. So are dozens and dozens of [...]

So The Onion, one of my favorite reads, had a great story a while back about how Gillette was going to unveil a five-blade, two-aloe-strip, self-lathering razor. Very funny story. (Crude language warning for those reading at work.) Anyhow, that said, this just in from CNN: Gillette Unveils Five-Blade-Razor. It’s like how AmEx created a Black Card because there were all these rumors about a supposed Black Card.

BOOK
PETER TO SPEAK
Want to hire me for your conference or event? I've spoken at events ranging from 10 to 2,500 people. Let's chat!
LET'S CHAT!
SIGN UP
FOR THE NEWSLETTER
Want to stay up-to-date? Enter your email below to sign up for my newsletter. It is safe and you'll never get spammed.
Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
VIEW ALL BOOKS BY PETER
TWITTER
Anyone else wondering if tonight's Knicks vs. Celtics game is a preview of Sunday?
FOLLOW PETER ON TWITTER
Web Design & Development by the New Possibilities Group, LLC