PETER SHANKMAN
| POSTED ON September 23rd, 2005 | 5 COMMENTS | + ADD YOUR COMMENT |
So it’s Global PR Blog Week. They asked me to post something. So I did. Because, you know, not enough people in the industry didn’t like me to begin with.
| POSTED ON September 17th, 2005 | 0 COMMENTS | + ADD YOUR COMMENT |
Smart. Very smart. We all know we can only really fit 3 plugs into those 5 outlet adaptors because of how bulky the plugs are, right? Here’s the answer. Brilliant.
| POSTED ON September 16th, 2005 | 2 COMMENTS | + ADD YOUR COMMENT |
Contest: Figure out a way to do PR for this company. Possible slogans: From our skin to yours Executed with the most delicate of poisons For that soft, smooth, just killed look. Wow.
| POSTED ON September 16th, 2005 | 1 COMMENT | + ADD YOUR COMMENT |
Thanks, Rich! 1) Give us a very brief overview of you: What you like to work with, favorite types of stories, what you’re always on the lookout for, and as important, what you can’t stand. After almost 20 years in the biz, I’m like any other reporter: I’m competitive, I like to land the scoop and I still get a thrill out of seeing my name attached to a great story. I like stories that, some how, some way, effect change. Stories that make a CEO or CMO think about how it affects THEIR business. I’m always on the lookout for those types of pieces. Can’t stand? Drivel. You’re breaking a new campaign? Great. So are dozens and dozens of [...]
| POSTED ON September 14th, 2005 | 1 COMMENT | + ADD YOUR COMMENT |
So The Onion, one of my favorite reads, had a great story a while back about how Gillette was going to unveil a five-blade, two-aloe-strip, self-lathering razor. Very funny story. (Crude language warning for those reading at work.) Anyhow, that said, this just in from CNN: Gillette Unveils Five-Blade-Razor. It’s like how AmEx created a Black Card because there were all these rumors about a supposed Black Card.
PETER TO SPEAK
FOR THE NEWSLETTER




