They don’t teach this in school. Nor do they talk about  this at PR events. Yet another example of why this industry is so much damn fun follows. Happy reading. :) Phone rings tonight, as I’m getting dressed to go out to dinner. I answer, it’s my mom. Screaming at the top of her lungs in excitement, she tells me how SHE was getting ready to go out to dinner with my dad, getting dressed and watching New York 1 (Local 24-hour New York-centric news channel available on the Time Warner Cable System) as they were doing a story on travel. Sure enough, with no warning, mom hears, compliments of Travel With Val, the following: Don’t want any surprises when [...]

Kevin Dugan’s new "Bad Pitch Blog." Exactly what it sounds like, and brilliant.

Quiz time… Which part of my day would most likely NOT be listed here if I worked for someone else, or an agency, or didn’t run my own company? (Hint: I’ve bolded the correct answer.) 8:30: Email client, confirm interview with media outlet 9:30 Media interview with client 10:30: Conference call with client and reporter 11:30: Listen in on client sales call 1pm: Work on Proposal for new business 2:00: Send proposal to potential new client 3:15: Look at WeatherBug in task bar and notice that it’s SIXTY DEGREES AND SUNNY on JANUARY 20th IN NEW YORK CITY!! Quickly run out of office, throw on t-shirt, running shorts, and sneakers, and head out for an eight-mile run along the Hudson [...]

I really wish they had. Where will the King turn up next? Via Media Orchard.

Oh, don’t even get me STARTED… http://www.prleap.com/pr/23559/ — News Released: January 15, 2006 Power PR, Inc. Announces the First Marketing Public Relations Firm Guarantee of 60 Published Articles Per Year (PRLEAP.COM) Torrance, CA — Power PR, Inc., an innovative industrial marketing public relations firm, today breaks ranks with the rest of the PR industry by offering the first "60 published articles per year" guarantee in the nation. This unprecedented number of guaranteed placements in trade magazines and Internet publications suddenly brings "accountability" to the PR profession; allowing industrial and manufacturing clients to accurately justify their publicity expense and identify its effectiveness in improving leads and sales through marketing public relations. C-level managers, VPs of Marketing and sales managers are increasingly [...]