Will be in San Jose and San Francisco this coming Monday through Thursday, for a bunch of work meetings, as well as presenting AirTroductions at the Internet Venture Fair.
Anyone up for coffee or a drink? I’ll try and get a few jumps in, as well, if I can. Contact me if you’re in the [...]
While some might be taken aback by Pavia Rosati’s bluntness in the following email exchange, I for one, tip my hat and give her total credit – She gets slammed every day by press release after press release. Rather than just ignore it, she comes out and says what she thinks – tells me that [...]
What do you do when a legally blind reporter asks you a question at a press conference?
Well, I don’t recommend, from a PR perspective, asking if he’s going to ask the question with "shades on."
Granted, Mr. Bush didn’t know the reporter was legally blind – but still – makes for an interesting "cringe moment" for [...]
Apart from fulfilling their dream and telling them "I’m engaged,"(Sorry, not yet…) I would assume that this has to be an announcement that makes mom and dad happy:
Their son is a published author.
Go me.
Now please help me improve my Amazon rank from the 400,000’s into something a little bit better. :)
"Oh, we’ll do it with viral marketing, we’ll just use Viral Marketing and it’ll take off and blow sales (hits, links, ads, whatever) out of the water.
But of course, 99.9% of the time, it falls flat. Why? Because marketers who want to use viral tend to forget one very important point: Viral marketing, to work [...]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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