Will be in San Jose and San Francisco this coming Monday through Thursday, for a bunch of work meetings, as well as presenting AirTroductions at the Internet Venture Fair. Anyone up for coffee or a drink? I’ll try and get a few jumps in, as well, if I can. Contact me if you’re in the area and want to grab some grub or java.

While some might be taken aback by Pavia Rosati’s bluntness in the following email exchange, I for one, tip my hat and give her total credit – She gets slammed every day by press release after press release. Rather than just ignore it, she comes out and says what she thinks – tells me that I can spend my energy elsewhere, instead of beating around the bush. I wish more reporters and editors were as forward as Pavia is – It would make for a better working relationship, in my opinion. Me: Pitch, pitch, pitch, pitch, pitch. Pavia’s email back to me: Hey Peter. I love your commitment to this, but this isn’t something I’m going to write about. Sorry! [...]

What do you do when a legally blind reporter asks you a question at a press conference? Well, I don’t recommend, from a PR perspective, asking if he’s going to ask the question with "shades on." Granted, Mr. Bush didn’t know the reporter was legally blind – but still – makes for an interesting "cringe moment" for Mr. Bush’s handlers.

Apart from fulfilling their dream and telling them "I’m engaged,"(Sorry, not yet…) I would assume that this has to be an announcement that makes mom and dad happy: Their son is a published author. Go me. Now please help me improve my Amazon rank from the 400,000′s into something a little bit better. :)

"Oh, we’ll do it with viral marketing, we’ll just use Viral Marketing and it’ll take off and blow sales (hits, links, ads, whatever) out of the water. But of course, 99.9% of the time, it falls flat. Why? Because marketers who want to use viral tend to forget one very important point: Viral marketing, to work efficiently and correctly, has to have not only a call to action, but a personal mission. What’s a personal mission? It’s what someone offers and puts on the line when they see your viral ad or story or site or whatever. It’s what they DO because they want to, not because you asked them to. It’s personal – it’s about trust. Check it out: [...]