You know the day holds interesting promise when you get an IM from a friend who lives in your building and it says "Yo! Is that someone parachuting out the window?"
Turns out it was a tethered balloon for a company called "AirPhotos," but still - I had to apologize to my cat for scaring the […]
Everyone always bitches about how hard PR is to get - "Reporters never listen." "I can’t get my story across." "They hang up on me."
Perhaps you’re not getting it right? Perhaps you’re not going about it the right way, and most importantly, perhaps you’re not talking to the right reporter with the right story?
Thursday of […]
A friend and spectacular business publicist, Deborah Roth, wrote this with me. (She wrote the majority of it, I contributed occasional pithy comments.)
Based on the blogging/PR debacles of late, I thought the timing of this was quite good. Happy reading.
Can you imagine a PR firm pitching you on the fact that they employed an email […]
Peter’s rule of pitching #3: Unless you’ve just woken up from a fifteen-year coma and can tell us who killed Kennedy, a press release announcing that you’re going to speak is NOT NEWS. We clear on that, Carol?
SUBJECT: NEWS: Lewis Kaden, Vice Chair, CitiGroup Speaks
DON’T MISS ON WED. NOV. 1 @ 10:30am in THE NEW […]
Normally, I wouldn’t post a press release verbatim here, but this isn’t terribly self-promoting. It does the job. They went a little overboard on the BOLD, but it’s not too drastic.
Besides - I went to this party last year - and it was a blast. They throw quite the party. I recommend it. This year, […]
Psyumped.
Verb: Combination of Psyched, Scared, and Pumped. Psyumped.
Ex: After watching this video, Peter threw up, ground his teeth, laughed, cried, did a happy dance, and needed another cup of coffee. He was totally psyumped.
OK. This is a little bit weird.
Remember a few days ago, when I posted how J-Date’s Darren Sherman became Darren Kamowitz?
OK. Well, that story came to be because Darren Sherman was interviewed (as Darren Kamowitz, CEO of Regulatory Advisory Services) in an article in Business Finance Magazine.
Well, today, a PR.D. reader posted a comment […]
If Apple was smart, they’d promote the hell out of the new ICE-T Album.
See, virtually every record store in America and Europe is refusing to sell it, because of this cover:
If iTunes was smart, they’d be all over this like a cheap suit, with a campaign all about how we don’t need music stores […]
I’m working with a really fun new client - Why Tuesday? Basically, it’s voter reform, asking one simple question - Why do we vote on Tuesday? Wouldn’t it make sense to vote on a Saturday or Sunday, when no one is working? Perhaps raise the vote from more than 40% of the public?
Anyhow, one of […]
So here it is. I’ll run the 2006 ING NYC Marathon with a running mix of 170 songs, or roughly 17 hours of music.
Download it here, if you so desire. Download running_1final_nyc06.xls
Run baby, run.
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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Copyright © 2008 Peter Shankman
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