If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!You know the day holds interesting promise when you get an IM from a friend who lives in your building and it says "Yo! Is that someone parachuting out the window?"
Turns out it was a tethered balloon for a company [...]
Everyone always bitches about how hard PR is to get - "Reporters never listen." "I can’t get my story across." "They hang up on me."
Perhaps you’re not getting it right? Perhaps you’re not going about it the right way, and most importantly, perhaps you’re not talking to the right reporter with the right story?
Thursday of [...]
A friend and spectacular business publicist, Deborah Roth, wrote this with me. (She wrote the majority of it, I contributed occasional pithy comments.)
Based on the blogging/PR debacles of late, I thought the timing of this was quite good. Happy reading.
Can you imagine a PR firm pitching you on the fact that they employed an email [...]
Peter’s rule of pitching #3: Unless you’ve just woken up from a fifteen-year coma and can tell us who killed Kennedy, a press release announcing that you’re going to speak is NOT NEWS. We clear on that, Carol?
SUBJECT: NEWS: Lewis Kaden, Vice Chair, CitiGroup Speaks
DON’T MISS ON WED. NOV. 1 @ 10:30am in THE NEW [...]
Normally, I wouldn’t post a press release verbatim here, but this isn’t terribly self-promoting. It does the job. They went a little overboard on the BOLD, but it’s not too drastic.
Besides - I went to this party last year - and it was a blast. They throw quite the party. I recommend it. This year, [...]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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