PETER SHANKMAN

Today’s quiz, presented by the TSA. Today’s TSA: Working harder, to ensure your… <sorry, I couldn’t finish that with a straight face.> The following is a list of locations. Please pick which one is incorrect. 1) Terminal C, Newark Airport, Newark, NJ 2) Terminal A, Reno Airport, Reno, NV 3) Terminal E, Houston International Airport, Houston, Texas 4) Terminal A, Newark Airport, Newark, NJ 5) Terminal 1, JFK Airport, Queens, NY 6) Terminal 1, Stansted Airport, United Kingdom Which one is incorrect? If you’re smart, you’re asking, "what the hell kind of a quiz is that? It’s impossible to answer! There’s not enough information! They’re all airport terminals, the only difference is where they’re located!" Correct, if you’re a normal [...]

Got an email today from Caroline Cooper. I have no idea who Caroline Cooper is. The email had a 1-megabyte .PDF attachment. Subject line: "Just introducing myself." Wouldn’t have known if I hadn’t bothered to check my SPAM folder, where it originally wound up. (Probably because of the typeface.) Said the following: (Actual typeface and size kept as received.) Dear Rich,Love your writing and hope one day I will love what you have written about us!We are Big Arrow Group! Our five core staff is made up of leading pharmaceutical marketing, branding and advertising employees who have worked as a team for 10 years with the common goal of creating and holding leadership in the category for our partners.Keep an [...]

Someone sent me this article this morning and suggested I read the first paragraph. I suggest that if you’re going to change your name from Sherman to Kamowitz to avoid detection, you also change THE NAME OF THE COMPANY OF WHICH YOU’RE CEO. If you don’t, and you leave your first name as Darren, well, then… Google is smart like that, you know? So… To review: When Darren Sherman became Darren Kamowitz, he forgot to change the name of his company. That’s kind of like having a sex change and forgetting to change your name from Bob to Jessica.

Got an email from a buddy of mine, forwarded to me from their PR firm in San Francisco. The gist of it was this: Reporter for Twin Cities Magazine (Circulation, about 30k) is doing a round up story, and wants to include my buddy’s company. Here’s the issue my buddy (and I, definitely) had with the email. 1) It was sent to my buddy, AND the two top people in the company. 2) The wording was something like, "GREAT NEWS!!!!! Twin Cities Magazine is doing a story and wants to feature <buddy’s company.> 3) The second line was "As a result of our outreach, contributing writer xxx xxxx wants to feature <buddy’s company> in an article on <industry.> Sigh. OK. [...]

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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