Everyone will be blogging about this by tomorrow, so I’ll just say this.
We’re always taking into account things when planning stunts. Insurance. Rain. Crowds. Media.
But we live in a world that spends most of the time on high alert.
We should probably take that into consideration when we brainstorm stunts, as well.
Flooding Times Square with Yoo-hoo [...]
Little tidbit from a report:
According to Veronis Suhler Stevenson’s 2006 Communications Industry Report, consumer promotion spending in the U.S. rose only 4.0% to $44.47 billion last year. While that is a sizeable chunk of marketing budgets, it nonetheless is dwarfed in comparison to a much bigger and faster growing consumer advertising business. According to VSS, [...]
Any addies in my reader universe? Catch the TBWA/Chiat/Day nightmare surrounding Chuck McBride? Basically, Ad Age "broke" the news that he was thinking about bailing to start his own shop. In response, this video "leaked."
Sigh. Thoughts?
Anyone catch today’s Profnet about a reporter looking to interview kids who have accidentally found porn while surfing online?
That made me laugh, for several reasons.
1) "Accidentally." Enough said.
2) Would you admit to it? If you did, and all your friends read the story… Well, reason #1.
3) The whole request was ironic to me, in a [...]
It goes without saying that I have a name. I know I do. People call me by it. I react to it when they do.
Which is why TWO emails from the same person within an hour, both identical, and both starting off with "Dear " irk me to no end.
Dear
Please find the latest [...]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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