Everyone will be blogging about this by tomorrow, so I’ll just say this.
We’re always taking into account things when planning stunts. Insurance. Rain. Crowds. Media.
But we live in a world that spends most of the time on high alert.
We should probably take that into consideration when we brainstorm stunts, as well.
Flooding Times Square with Yoo-hoo […]
Little tidbit from a report:
According to Veronis Suhler Stevenson’s 2006 Communications Industry Report, consumer promotion spending in the U.S. rose only 4.0% to $44.47 billion last year. While that is a sizeable chunk of marketing budgets, it nonetheless is dwarfed in comparison to a much bigger and faster growing consumer advertising business. According to VSS, […]
Any addies in my reader universe? Catch the TBWA/Chiat/Day nightmare surrounding Chuck McBride? Basically, Ad Age "broke" the news that he was thinking about bailing to start his own shop. In response, this video "leaked."
Sigh. Thoughts?
Anyone catch today’s Profnet about a reporter looking to interview kids who have accidentally found porn while surfing online?
That made me laugh, for several reasons.
1) "Accidentally." Enough said.
2) Would you admit to it? If you did, and all your friends read the story… Well, reason #1.
3) The whole request was ironic to me, in a […]
It goes without saying that I have a name. I know I do. People call me by it. I react to it when they do.
Which is why TWO emails from the same person within an hour, both identical, and both starting off with "Dear " irk me to no end.
Dear
Please find the latest […]
Saturday:Photo taken with the new GoPro Camera at around 3,000 feet over Skydive Sebastian, Sebastian, Florida.
Sunday:Miami Half-Marathon: 1:57:42.
What’d you do?
Interesting read from Network World: Reporter asked Nokia if the blow-up/catch-fire/death-killer phone was a Nokia. Nokia hemmed and hawed enough to make a dress.
Thanks MB for the link.
Great read from Business 2.0 - Top PR Mistakes. Technically, dumbest moments in business, but they’re virtually one in the same.
From President Theodore Roosevelt.
"It is not the critic who counts, not the one who points out how the strong man stumbled or how the doer of deeds might have done better. The credit belongs to the man who is actually in the arena, whose face is marred with sweat and dust and blood; who […]
Walking to a meeting with Microsoft today, I came across another second-coming image off 10th Avenue. I imagine some higher power being all like, "yeah, let’s do a lost-ark of the covenant thing just a bit west of Times Square today."
Then tonight, after dinner with my friend Sarah, I stopped at BJ’s Wholesale Club to […]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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Copyright © 2008 Peter Shankman
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