Let’s Open Up a Restaurant in Santa Fe…

Good morning from the Sunport, Albuquerque’s cool futuristic name for their airport.
This morning’s Boston Globe - "Today’s Business Cards Offer a New Edge" - Talks about my business chips. Validation is cool.
This Sunday morning finds me headed home from Albuquerque to pet my cats, do a load of laundry, and get a few hours sleep. […]



Believe.



Speaking of Backpacks…

Good morning from Newark International Airport’s Terminal C President’s Club 1. I’m waiting for my flight to Albuquerque, New Mexico, to keynote the New Mexico PRSA, as a favor to my good friend Benson Hendrix.
As I sit here, I can reflect, which is always fun. And I can learn how to use my right thumb […]



Hashem Ietz-uv

Hashem Ietz-uv. Loosely translated, "God has a plan."
I spent about 10 hours in Temple yesterday learning that God has a plan. This isn’t anything I didn’t know, of course, I’ve been going to Temple since I was a matzoh ball. Over the past five or so years, I’ve been paying closer attention - it’s actually […]



Lara Dalch: A Classic Type o’ Gal

Congratulations are due to my friend Lara Dalch for landing her new position as Classic Media’s senior director of brand development and promotions, North America. She will oversee brand partnerships and promotions for the New York-based company’s top properties such as Casper the Friendly Ghost, George of the Jungle, Where’s Waldo and Gumby. Dalch will […]



Gotta Hand it to PETA - They get the best celebs to go naked

Jack Sheperd is a publicist for PETA. He’s got a great job. He gets to send people like me emails that say "Hey, here’s Alicia Silverstone naked for PETA.
Tough life.



What a $15,000,000 horse looks like

So after speaking this morning to a company in Lexington, Kentucky, I was invited to Castelton Lyons, a horse farm here outside of Lexington owned by Tony Ryan, (the founder of RyanAir.)
I got to pet Toccet, son of Awesome Again and Cozzene’s Angel, (by Cozzene.)
What makes a horse a $15,000,000 horse? Bloodline, bloodline, bloodline, and […]



Are you making your clients feel like rock stars?

One of the reasons my clients tell me that they stay with me and recommend me to other companies (in addition, I suppose, because I do great work) is because I do things for them that they don’t expect. I show up at their offices without warning at 12:30 in the afternoon carrying a pizza. […]



Today’s Poll: What’s your email sig file?

With so many socnets out there now, and all of them having different contact means, I thought it time to update my email signature file. Was curious as to what yours was.
Mine:
Peter ShankmanWorldwide: (cell phone number)Me on: AIM, Skype, Twitter, FacebookCEO, Geek Factory, Founder, TripLife/AirTroductionsPR. Differently - The BlogCan We Do That?! The Book
Make sense? […]



Now where did I put your files?

My friend David regales us this morning with a story about questionable (not bad, just questionable) branding.
Seems David wanted to buy a 2-gig thumb drive. He went with SanDisk, one of the leaders in the field.
Getting to the store, he sees row after row of thumb drives. SanDisk’s drive stuck out in his mind though. […]