Bad Pitch of the Day: SSPR

I have no idea why anyone would possibly think this would be something I’d cover. It’s not related to PR. It’s not related to marketing. It’s not related to NYC Outdoors. It’s not related to outrageous PR stunts… Is there an angle that I’m missing?
Sorry to be a bother,
This year you can reach your New […]



Welcome to those who found me in the NY Times this morning

If you’re here because you read this, then welcome.
That story was the result of this post. To go on record, I stand 100% by my comments. If you’re not willing to do the work that it takes to be good at what you do, go do something else.
Now then… As long as you’re here, join […]



The Sun Rises on a New Gig For Me…

Ever get the feeling that you’re just not doing enough?
Welcome to my life. My world is a constant struggle to not get bored. (My professional life, anyway. I’m surprisingly content in my personal life.) Anyway,it’s what happens when you don’t take the ADD meds that are recommended, but rather, get your highs through skydiving, running […]



If I Can Help a Reporter Out, I Will.

Check out my latest idea… I created a Facebook group that allows people to post their expertise on whatever… Then, for all those reporters who email me on a daily basis asking for info - I just send their query to the group - Because it’s a closed group where members need to be approved, […]



Quick! Make a wish on that shooting pile of excrement!

Thanks to the Ontario Science Center for this gem.