PETER SHANKMAN

This filled me with kind of "awww." Continental’s Holiday Card, 2007.

Facebook Killed the "IS!" I can now "questions" or "wonders" or "works out" or "sleeps" or "has just!" RIP, "IS." 12/13/07

Bravo, Bravo, Bravo to Burger King for having some BALLS! Can you imagine proposing this to your client, if your client was Burger King? "Yeah, we want to make a commercial where we tell your customers in a specific store that we no longer make our flagship product." "Then, we want to replace that flagship product with A COMPETING PRODUCT and see what people say, AND THEN BLAME THEM FOR DOING IT." This has to be Crispin Porter, right? I don’t even have to bother looking it up. This is non-traditional advertising done right. I saw the initial 30-second spot during an episode of Sunday’s King of the Hill. I then went online to Whopper Freakout and watched the whole [...]

Twitter is more than a time-waster. It allows you to actually talk about relevant stuff to relevant people. Assuming you can find them. To find them, add your Twitter stream to your signature file. My Twitter stream is here. Twitter assumes you’re good both with text messaging and with keeping thoughts under 140 characters. This is inherently a good thing. More people need to keep their thoughts under 140 characters. If you take more than 140 characters to get your point across, you need to work on self-brevity anyway. "To Tweet" is to send a message. Not to "Twit," Not "I’m Twitting," and DEFINITELY NOT, "Twit me." "Twit Me" guarantees a beat-down. No. Seriously. 74 Tweets in a row about [...]

Brilliant viral campaign running on most of the major "boys" sites (break.com and the like) for Mercs 2 – Just brilliant. Of course, they make the PR guy look like an idiot, but it’s still very, very funny. Start here and watch "Introduction," then work your way up. This one is even better – He reminds me of Instructor Walston! Make sure you watch to the end – The final one – See what happens to the PR guy. Sigh. It’s always the PR guy. Good job on the viral. Mercenary in the Office Intro – Watch more free videos

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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In 2064, a bunch of aging hipsters are asked about the past. bit.ly/Apukt7
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