The FIVE RULES OF HARO. Keep them as a sign upon thy hands. 1) You will get three emails a day, M-F, with reporter queries from reporters and outlets from all over the world. Scan the emails, and if you’re knowledgeable about any of the topics, answer the reporter directly. 2) Don’t SPAM reporters with off-topic pitches in response to their queries. 3) You MAY forward queries to friends, but DO NOT post them on blogs or anywhere on the web. 4) You’re not allowed to harvest the reporter email addresses in the HARO emails for any reason. (With the new system implemented in January 2010, you can’t anyway.) 5) Be excellent to each other. Violating any of the above [...]

It would be him. more animals

Tried the US Helicopter service from NYC to Newark Airport yesterday. After taking it, I realize that I can never take a regular form of transportation to the airport ever again. It was truly awesome. For about $30 more than a car service from my apartment, I walked into the US Helicopter terminal on 33rd Street and the FDR Drive. Once there, I walked inside, checked in, (I was one of two people on the flight) and was checked in not only for the USH flight, but for my flight to South Carolina, too. Then I went through security. While I still had to take my shoes off, I didn’t have to take my laptop out! Now I was using [...]

Stay safe, my friends. From a HARO member in Texas, her driveway. Good vibes!!

First person who knows what the line “Abstract business” is from gets a HARO t-shirt. Sitting outside the Huntington, LI Hilton, waiting to speak at the Long Island Public Relations Professionals breakfast this morning. “Breakfast” and “Driving to Long Island for” should never, ever be in the same sentence. So this afternoon is the HARO “How to Pitch” Conference Call, at 2pm EST, 11am. We’ve got over 500 people registered, please join us, as well! Tomorrow find me speaking at the Entrepreneurial Women’s Network in Norwalk, CT. Hey, it’s a great way to meet women! Kidding. That’ll be a fun lunch. Of course, Thursday morning is the big one – my Keynote at the T3PR conference in Manhattan. Of course, [...]