The FIVE RULES OF HARO. Keep them as a sign upon thy hands.
1) You will get three emails a day, M-F, with reporter queries from reporters and outlets from all over the world. Scan the emails, and if you’re knowledgeable about any of the topics, answer the reporter directly.
2) Don’t SPAM reporters with off-topic pitches […]
Tried the US Helicopter service from NYC to Newark Airport yesterday. After taking it, I realize that I can never take a regular form of transportation to the airport ever again. It was truly awesome.
For about $30 more than a car service from my apartment, I walked into the US Helicopter terminal on 33rd Street […]
Stay safe, my friends.
From a HARO member in Texas, her driveway.
Good vibes!!
First person who knows what the line “Abstract business” is from gets a HARO t-shirt.
Sitting outside the Huntington, LI Hilton, waiting to speak at the Long Island Public Relations Professionals breakfast this morning. “Breakfast” and “Driving to Long Island for” should never, ever be in the same sentence.
So this afternoon is the HARO “How to […]
12 years ago, Seth Godin turned me down for a job at Yoyodyne. Today, he pimped out HARO.
Sweet, sweet redemption.
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
Details »
Copyright © 2008 Peter Shankman
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