Last week I tweeted that I’d come up with the perfect challenge for myself for September. So here it is. I’m going to try and go the entire month without using Mass Transit, Taxicabs, or car services within the five boroughs AT ALL. In other words, I’m going to become a pure, 100% walker. I live all the way on one side of Manhattan. (The West side. The good side.) Anyway… There’s a bus that stops right in front of my apartment, and makes it incredibly easy to get to the middle of the city, where I can grab any subway I want. While this is easy, it also lets me leave at like, 7:40 for an 8am meeting downtown, [...]

Running HARO for the past three years, I’ve seen, hands down, the best ways to get your story placed, front page, EVERY TIME. Assuming you want ALL THAT COVERAGE, as your boss has told you that you do, these are, without question, the top five ways to get it. Make sure you follow EVERY single rule here, and you’ll be well on your way to getting tons and tons of coverage! 1) Make sure to pitch completely and totally off-topic, with absolutely no regard to what the journalist covers. Hey, times are tight, right? They should be LOVING you for pitching them at all! They cover finance? Make sure to pitch them on a home entertainment system for 8-15 year [...]

Conference season is upon us! It’s been a fun, relaxing summer, but welcome back to hell! With more conferences than ever before from which to choose (don’t these guys know we’re supposedly in a recession?) here are eight easy tips to help navigate the ones you do choose to attend. 1) Networking starts LONG before you get there. The second you register, use the beauty of social media to let the world know, and find new people who are going as well. Ask them if there’s a hashtag, then use it. You want to have at least ten new people you plan to meet over the course of the conference before you go to the conference. The rest of the [...]

Today’s cheers goes to Cadbury, for creating a commercial entirely, 100%, completely about me. I just gotta be me.

Hey gang – A brief video tutorial on how to manage your privacy settings on Facebook so no one else has the power to “check you in” to places on Facebook. Hope it’s useful. Feel free to share. How to avoid being “Checked in” by your friends on Facebook’s Places from Peter Shankman on Vimeo.