The New York Times has called him
“a public relations all-star who knows everything about new media and then some”
Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. An author, entrepreneur and corporate keynote speaker, this “worldwide connector” is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing, advertising, and ADHD.
Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.
Peter is the author of five books: Faster Than Normal, Unlocking the Gifts of the ADHD Brain (TarcherPerigee, 2017), Zombie Loyalists: Using Great Service to Create Rabid Fans (Palgrave/Macmillan, 2015)Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration is in (Palgrave/Macmillan, 2013), Customer Service: New Rules for a Social Media World (Que Biz-Tech, 2010) and Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them (Wiley and Sons, 2006) and is a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide, including South By Southwest, Affiliate Summit, BlogWorld, TBEX, The Public Relations Society of America, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association.
Peter sits on the advisory boards of several companies, and is honored to sit on the NASA Civilian Advisory Council, appointed to his position by NASA Administrator Charles Bolden.
He’s also an angel investor, specializing mostly in very early stage tech and social media companies.
A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today. A proud Boston University graduate, Peter started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event.
Born and raised in New York City
Peter still resides there with a beautiful daughter and 15-year-old rescued cat, both of whom consistently deny his repeated requests to relinquish the couch. In the few hours of spare time Peter has per month he’s completed 23 marathons, twelve Olympic distance triathlons, two half-Ironman triathlons, and one full Ironman Triathlon. He’s also a “B” licensed skydiver with over 400 jumps.