PETER SHANKMAN

An Open Letter to Kami Watson Huyse, APR

I Tweeted this this morning.

I immediately got about 100 or so retweets saying “right on!” or “Hell yes!” or similar.

Now as you all know, I’m pretty much the most approachable person in like, the history of forever. Email me – I tell people every day. Got a quick question? Happy to answer it. I put my damn cell phone number in the sigfile of every email I write. There’s a big difference between “Peter, would you use Facebook or Twitter to reach teenagers?” and “Peter, I’d like you to do six hours of work for me for free in exchange for a hot dog, and it won’t be considered work, because I call it “picking your brain” and it sounds much nicer that way!”

Within a few hours, Kami Watson Huyse, APR wrote a blog post, telling the world that my tweet was a pet peeve of hers. She believes I’ve gotten too famous for my own good. She didn’t include my name, but of course, it took about 20 seconds before someone pointed out the post to me. Hey, her opinion, no worries there. But… To counter her post, I submit the following email to her, and then ask the question – Still think it’s about me being a douche?

Kami:

I’d like to take you to lunch. I have no intention of paying for said lunch, (we can go dutch!) But I’d like to get at least an hour to sit down with you, probably closer to two hours. During that time, I’d like to show you (and make you read) my business plan for my new startup. I’d also like you to not only comment on it, but tell me what exactly I should do in the marketing section of it. I’ll need it back by Thursday, but you’re welcome to take it home and send it back to me by email as long as it gets to me by Thursday.

Once you do that, I was wondering if I could call you or email you at least once a week with another question.

I know that you consult to Fortune 100 companies and give them the same advice I’m asking for, for lots and lots of money, but I’m asking you to do it for me, multiple times, for free. You’re nice, so I know you’ll say yes, right?

That sound good?

If you don’t get it to me in time, I’ll probably just email you every few days to see how it’s going, then start calling you on your mobile. Maybe even at home.

So – Yeah – If you could get that all to me, (did I mention for free? I did, right?) that’d be great.

OK? Thanks.

You’re so awesome,

-Peter

PS: A good friend of a friend of mine is looking for a job. Any chance you’re hiring? I’ve included her resume, and also given her your phone number so she can call you directly. Thanks again, you’re a peach!

So Kami – Does my tweet make a little more sense now? Feel free to call me – Let’s have lunch and talk about it. I’ll even pay.

  • http://americainrehab.com/blogs Jim Peake

    Didn’t back in the day they call this “flaming?” ;-)

  • http://www.twitter.com/kerriebrynn KerrieBrynn

    This is his blog though – and if he doesn’t want negative comments attached to it than so be it!

    I think you’ve got a healthy dose of transparency – if we let everyone say what they wanted to say on OUR own online properties, things would get out of control and too mean. This is my first time reading your blog, but I’m impressed with the way you’re able to be honest, down to earth, and to the point all at the same point.

    Team Peter! :)

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  • http://www.corecommpr.com Beth

    Peter -

    I feel like you’ve been sitting in on my new business calls and meetings this past month. The economy is shaking loose but people still want to exploit us. Thanks for shining a bright light on this subject so I have even more evidence to back up my NO THANKS.

  • http://occamsrazr.com Ike

    @Jack Stevens –

    I like Peter, a lot. Had the pleasure of dining/drinking with him on more than one occasion, and he’s one hell of a guy.

    I also like Kami, and have had the pleasure of spending a lot of time with her.

    I have learned a LOT from both of them.

    That said, I think Peter may have “gone to 11″ when ten would have sufficed, but that’s okay.

    But you are dead wrong about his approval policy. He doesn’t strangle conversation — he’s one of the few people I know who embraces criticism and owns up to it when it’s warranted.

    Your accusation that he is selectively pruning his comments to create an illusion of groundswell is way off base, and is likely the worst claim of “unprofessionalism” in this entire unfortunate incident.

    The irony is that your comment is the most damaging from a reputation and SEO perspective, and the fact Peter allows it speaks volumes.

  • Alayna F

    I see both sides here. I work in pr and get frustrated when people ask for free advice (and what I mean by that is huge requests like “do you think you could completely rewrite this press release and create a media list for my start up co for free?”) type questions. There is a gray line between the karmic helping of colleagues and friends and being taken advantage of. Some times those lines are intentionally crossed, other times unintentionally. I have to note here that Peter helped me years ago and I was not even a friend of his back then…he is a wiz at putting together ikea furniture on top of being a social media expert. Yet I digress….what i wanted to say is that the way to avoid a fight is just to be clear and answer a few top line questions but if it goes deeper then just outline what your price structure would be for that kind of work. I also think peter’s mention of 400 bucks was arbitrary BUT even it it was not, that is really not unreasonable for his background, his experience and expertise. Bottom line here is that everyone needs to respect eachothers professionals and realise if your questions go beyond top level then you need to know you might have to pay for it.

  • susan porter

    Peter beware..I think William Shakespeare said it best “Methinks he doth protest too much.” Get a sense of humor dude…of course lack of humor is another sign of arrogance.

  • http://shankman.com Peter Shankman

    Susan Porter: I don’t have a sense of humor? OMG, that’s awesome. Well played! :) Love, Peter the arrogant non-funny one. :)

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  • http://www.babydaze.net Leland Brandt

    Well, reading this was definitely more entertaining than watching cats play the piano on YouTube.

    I have this argument with my father-in-law all the time, how Twitter, E-Mail, Blogs, etc are limited because you really have a hard time reading the intended “tone.” Is it serious, sarcastic, or somewhere in between?…context is helpful, but not always.

    I like Peter’s posts and general demeanor, but also thought that Kami’s post was fine in a general sense (be nice, etc). But, using Peter’s tweet image was calculating and disingenuous, since it was fairly obviously meant in jest (if you follow Peter regularly). I’m glad Peter responded, but am troubled at the out-sized response to this whole thing.

    Peter is a big enough name, that I can see the need for him to protect himself, yet not be seen as being overly forceful.

    So, lesson learned. Now back to the piano-playing cats.

  • Joanne

    The problem with social media (this coming from a PR vet, digital marketer and early social media adopter) is that it is has become too much about ME. Everyone is talking about ME. I see this entire episode, the comments, responses to comments, etc., as a huge waste of time. Who gives a flying grace anyway? There are so many more important things going on today than this one issue revolving around one person. You want to be informed? Check mainstream news sites. There are thousands of people who are in crisis and need of help. Important policy decisions are being made. Meetings of world leaders are being held. When people finally tire of social media, and related noise/hype, perhaps they will once again turn their time and energy toward things that actaully matter.

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  • http://www.parenttalktoday.com Kathy Sena – Parent Talk Today

    Kami — Peter is as generous as they come. Two years ago he appeared on a social media panel I moderated, for the American Society of Journalists and Authors in NYC, and he brought the house down. He did it on a Saturday. For free. This past April he was one of our two keynoters for the whole conference, at a price FAR below his normal fee, and was widely declared to be the best speaker we’ve ever had. He answers questions, he shares his knowledge widely and hell, he has turned HARO, a FREE service, into something of real value that benefits journalists and sources alike. For him to have appropriate boundaries about how far to go re sharing his hard-earned professional knowledge for little or no gain? That’s just smart.

  • Jesse Green

    Honestly – what is it with some of you people? How arrogant it is of someone to call someone else arrogant when you’ve never met! This to me is one of the failings of social networking – some are so comfortable “flaming” others cloaked in the veil of the Internet using words and descriptions they’d never offer in person. While like some of the other posters I’m not entirely partial – I’ve considered myself a friend of Peter’s for years – despite my living on another continent, Peter has always offered a very large helping hand whenever I needed it. Kami and Co., I think it fair that you leave well enough alone and trust the many that do know Peter well and how large his heart in helping others truly is – lest you receive a barrage of requests to pick your brain, all without charge of course.

  • http://shefinds.com Michelle Madhok

    I too am tired of doing the “pick your brains”, but so many people helped me when I started – and I still try to network with people more successful than me – isn’t it hypocritical for me not to do the “pick your brain” meetings?

  • http://consultingforfree.blogspot.com Asaad Faquir

    Peter,

    I don’t know you. I’ve never heard of you… doesn’t matter to me. Your tweet wasn’t arrogant at all. I get paid $000 per hour and sometimes get frustrated when my friends want to pick my brain. Of course I do it because I like the sound of my own voice and I fancy the opportunity to wax poetic on the field(s) of business that I know about. Namely money and people, or rather people and problems!

    However, I think if I was at $400 an hour to major players, I would be helpful and nice and cordial to everybody, but I agree you have got to draw the line somewhere… Maybe you should draw up a rate sheet like they do at parking garages! Just saying… people won’t park in your garage longer than 2 hours if the rate doubles after that.

    Cheers!

  • http://thesocialjoint.com Lucretia Pruitt

    I’m still trying to figure out where Kami’s disconnect comes in. Whether you’re famous, micro-famous, or just known to be good in your field – people will do this to you constantly if you let them.
    “Oh you work in IT? Can you come fix my computer?”
    “Oh you’re a doctor? Can you look at this lump on my wrist?”
    “Oh you’re a lawyer? Do you think I have a lawsuit against this guy…?”

    The phrase “pick your brain” means “get your expertise without having to pay for it.”

    You were dead on there Peter. Dead on.

  • http://www.twitter.com/mandiengram Mandi Engram

    As someone who receives this request at least once daily, has a full time job (which I love) that does not involve consulting work, and not nearly enough hours in the day, THANK YOU. “I want to pick your brain (over coffee, lunch or cocktails, my treat,” but-it-has-to-be-this-week or I am going to call you and leave you ten minute messages and email and Facebook you to death until I break you) has become my least favorite phrase in “the history of forever” — unless of course I have some personal involvement in the organization, it’s one of our community partners, or it’s a close friend or family member. It has nothing to do with ego, but it becomes overwhelming just to come up with tactful responses to all of the requests to “pick your brain” or speak at conferences and manage your actual job responsibilities. At least it’s what you do for a living, so you can get away with telling people they can pick your brain — for a fee. :)

  • http://www.professionalpodcasts.com Steve “@PodcastSteve” Lubetkin

    I like to think that Peter and Kami are both friends. And even though I’m terribly jealous of Peter’s ability to parachute into piles of money with what seems like effortless creation of Titanic t-shirts and HARO and all that, I do have to come down on his side. Too many people want to just “bounce something off you” or pick your brain and while I do try, like Peter, to be helpful, I’ve had the experience on more than one occasion of giving people that generous hour or two of my time and then finding them going off and implementing stuff based on my (free) advice but not engaging me to do the work they asked me about.

    It’s still a case-by-case thing, but I do agree with Peter broadly that if you don’t put a value on it, then other people won’t either. Look at the problems the news business has now trying to get people to pay for content.

    And I don’t think $400 is unreasonable if you’re Peter Shankman. There’s a track record of experience there that can command a premium, like Brogan and some others. But I also think many people in the communications consulting space (broadly the PR and social media types all together) are under-compensating themselves.

    We shouldn’t have to apologize for our rates.

    “We charge a fair price for the value we deliver.”

    How about using that as a response when someone complains about the fee, instead of immediately getting defensive and offering to do it for less than cost?

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  • http://www.convinceandconvert.com Jay Baer

    Both sides are right, period. Peter (and just about every other commenter here) has to protect their time, because that’s their only product. That’s the same way lawyers, plumbers, doctors, accountants, golf pros, and every other service professionals work.

    At the same time, I fear we’re getting to the point where some folks in this biz doth protest too much. Indeed, I’m subject to the same dynamics of people wanting free advice. But you know what? It’s a goddamn honor to be asked. There are literally tens of thousands of people that supposedly understand this stuff, and if someone chooses to ask ME for help, I thank my lucky stars.

    Do I inevitably provide that free help? Nope. I wish I could, but I can’t. But, instead of using my rate as a financial velvet rope, I try to ascertain what their true needs and budget are, and recommend/refer them to an appropriately priced resource.

    Brogan charges more than me. I charge more than most people. That’s just market forces at play. But instead of complaining that people want help, we should realize that everyone’s a teacher, everyone’s a student, and how you treat each request for assistance (free or otherwise) has a downstream impact on how you’re perceived.

    Peter is perfectly right to set limits on his time and how he uses it. Kami is right in proclaiming that there are multiple ways to set those limits, some of which will be interpreted as more/less aggressive. But ultimately, consultants aren’t just voices in the wilderness, they are small companies. Thus, Peter deciding how he wants to limit his time and communicate that message is no different than Hyundai deciding to offer a 10-year warranty. It’s part of a product marketing initiative. Take the personalities and the Twitter part out of the equation, and this whole issue amounts to a single bullet point in a brochure.

  • http://www.shashi.name/ Shashi Bellamkonda

    Hi Peter,

    I am a regular reader of HARO and we have exchanged a few emails and hope to meet you sometime soon. Kami is a great friend and has given me a lot of advice when we first started and from the comments above you have advised numerous people when they needed help.

    The takeaway for us readers of both your blogs is:

    a) Respect people’s time if you want help.
    b) Don’t be demanding but be courteous if you are seeking help and understand that you may get “no” for an answer.

    These are pretty basic and common courtesy and I am surprised that many people seem to be misusing their relationship with you and you have every right to say No. If you are a celebrity you may have to manage the process of weeding out requests that you want to help, from the others.

    What I would have done differently is :

    Peter : I know you are always forthright in your opinion but maybe framed your original tweet a little differently.
    Kami : Add a bit more to your post about how managing communications with your constituency i.e people who look to you as an expert – is a huge problem specially where consulting is your livelihood.

    I think Kami’s point as I understand it, is that every expert will continue to provide free or reduced rate help where needed at their discretion and not close the door on everyone.

    Do you agree ? BTW appreciate helping the small guys through HARO for free :). I hope to pick your brain if I can convince you to have a drink with me when me meet. just kidding :)

    Best regards,

    Shashi

  • http://www.rosenfieldpr.com Norma Rosenfield

    Here’s the overriding point:

    We work haaard for the money…..so haaaard for it honey…

  • http://billcammack.com/ Bill Cammack

    hehehe I know this happens to you a million more times that it happens to me, but it’s crazy annoying, really. :D

    The funny part is that people that want handouts never stop to think that EVERYBODY ELSE wants handouts also and if we spent our time considering myriad people’s projects, there wouldn’t be any billable hours left in the day for us to do the exact same thing for people that are already paying us to do it.

    I understand why the $400/hr statement would be scoffed at, but that’s what people deserve for trying to retain a consultant either for the price of dinner/drinks/coffee or entirely free.

    I feel the same way.. If it’s something short, I might donate 5 minutes to your project through reading your email, thinking about it, processing a concept, typing it and pressing send. If it’s something major, if your post doesn’t mention what your budget is, I’m not going to respond to it at all.

  • http://www.barbaragiamanco.com Barbara Giamanco

    Peter,

    Though this is the first time that I’ve ever commented on your site, I have been a loyal fan of HARO for some time now. I tell countless people about this incredibly valuable and FREE service that gives entrepreneurs like me an opportunity to increase visibility and exposure through interviews of various sorts. Several times I have been interviewed on radio programs that got me great traction. All for free, and all because of HARO. So, I don’t know you personally, but from what I’ve seen and the comments I’ve read…incredibly arrogant and selfish you are not.

    As for the post…

    Oh, my gosh, yes – right on! I don’t know what goes on in Kami’s world, but I have learned to run for the hills when I hear these phrases:

    -I’d like to pick your brain:) Nuf said.

    -I have just a quick question for you, got a minute?
    It’s never quick and always take more than a minute.

    -I’d like to get to know more about your business, maybe we can be a referral source for each other, let’s meet.
    As someone noted earlier, what they really want to do is tell you all about their business and try to sell you something. No real interest in me at all.

    -Barb, you should meet so & so, because I think your businesses are complimentary and you can probably help each other.
    This usual means one of two things…the folks are competition (the person making the suggestion is obviously blind to that fact), OR they are brand new in business, don’t have a clue yet and not much of a network, so….you guessed it…they want to pick my brain:)

    With all that said, I absolutely do believe in helping people as much as possible. And, at some point, I’m my own rainmaker. If I am so busy giving it all away for free, my mortgage doesn’t get paid. What is about that concept that Kami has missed?

    Thanks for putting this out there! As business owners, it is our right to determine when we give it away for free. If your tweet ruffled some feathers, Peter. Good. Much as Kami tried to make this about what “she believes” is appropriate online behavior, I feel like she missed the bigger point!

  • http://www.professionalpodcasts.com Steve “@PodcastSteve” Lubetkin

    There’s a wonderful video on YouTube that is worth seeing again. It’s called “The Vendor Client Relationship in the Real World” and is at http://www.youtube.com/watch?v=R2a8TRSgzZY

  • http://www.gregstuart.com Greg Stuart

    Here was my line today. “If you don’t have any budget for this project, then why did you call me”?

  • http://www.communikaytrix.com Rachel Kay

    I’ve been watching this from afar- it’s hard to belief a single tweet could generate the level of emotion in this conversation.

    Just a couple points:

    If someone publicly said something I said was arrogant, even if they didn’t use my name, I’d feel offended. Most of us would, so I don’t think it’s appropriate to say Peter shouldn’t take it personally. Period.

    However, I question why so many people are condemning Kami for insinuating that Peter should dole out advice for free to anyone who asks, or that a rate of $400 an hour is excessive. Did I miss something in her post? Nowhere in her post did she ever comment on working for free, hourly rates, or any of this. She never said Peter should consult for free. Her post was about arrogance in social media. What disappoints me is that I truly believe a number of people have commented without reading the original post, which Peter even linked to in his post.

    Peter brought up a great argument about the uncomfortable situation of being asked for free consult, however, I think that’s a separate discussion from what Kami had originally intended. Both are good food for thought.

  • patrick o’neil

    Peter comment = free speech = who cares if it’s arrogant? who is to say it is?
    everyone takes themselves so seriously…
    I think it’s arrogant to put “APR” after your name…

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  • http://wendyburt.com Wendy Burt

    My expertise, ideas and advice are all intellectual property. My ability to offer strategy where many are tacticians, is how I get paid! You are absolutely correct. Everyone thinks they are just asking you for a favor, but a doctor doesn’t take out your stitches as a favor — he charges for it. And yes, I am an APR.

  • http://www.elliacommuncations.com Kathy Caprino

    Peter, thank you! Kudos to you for telling it like it is, and empowering all of us to do the same. I’m SO tired of being asked for free coaching, consulting, and marketing help. Today, someone asked for a free session (or two) and I found out later that they currently make mid-six figures. I’m really scratching my head about the amazing nerve so many people have to ask for free help (and my stunning ability to say yes!). Clearly, there’s a sign on my back that says, “I’m a sucker for those in need – take advantage of me.” No more! The last straw has been snapped! Thanks, Peter, you got me back on track and re-stengthening my boundaries. Very grateful! Kathy

  • http://www.elliacommunications.com Kathy Caprino

    By the way, those who can command $400 an hour and are worth it and continually make their clients happy…amen to that. K

  • http://www.lidodeckcruises.com Cal Ford

    Perhaps worse than those who would obtain your time and expertise for free are those well meaning souls who have nothing to do and feel that you should take time to do it with them.

  • Anthony Sheehan

    It is interesting to me that you are such a significant stakeholder in social media and you are implying that everything should be paid for. The Internet is crowdsourced, mostly by people who don’t earn a penny off of it.

    This post would seem relevant to me as soon as you start charging for your blog.

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  • http://www.achieve-momentum.com Joan Schramm

    I’m a little late to this party, and I agree with the perception that other people’s time is often devalued.

    My husband is a videographer and frequently gets requests from people who have seen his stuff online (FB, twitter, etc) who want him to edit, or even shoot & edit, video for them. They can’t pay much (or, even, at all) but they will offer a copy of their new $800 program free which he can then (apparently) use to generate more income than he would have gotten from doing their work. If they were willing to pay him. Which they aren’t.

    Takes “pick your brain” to a whole new level.

  • http:/wordsforhirellc.com/blog Karen Swim

    Peter, I’ve said this on other sites but I did not find the tweet arrogant. I saw the humor and truth of it and totally felt your pain. I am not famous (not even close) but even without your explanation I knew exactly what you meant by the “brain pickers.” I have also had the “will you mentor me?” I’m happy to mentor and learned great advice on how to direct that from Alan Vengel’s book 20 Minutes to a Top Performer. Askers and givers both have a responsibility. It’s not mean to value your time and require others to do the same.

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  • http://www.twitter.com/rajean Rajean Blomquist

    Peter, um, excuse me, I want what you’re making :) I adore freedom of speech. Although, it’s not always free, just as our freedom’s not free. Sometimes you get what you don’t pay for and sometimes you pay for what you get. Double dutch lunch with me anytime you’re in Denver, extended to Peter and/or Kami. Now we’re on the record, not the clock, the record.

  • http://www.twitter.com/slywy slywy

    Came here through a random article. Don’t know either Peter or Kami. Agree with Peter 100 percent. Kami seems disingenuous as she must have known that everyone would look up the source of the tweet. She also must not know the power of exaggeration. Although not sure it really is exaggeration. Twelve years ago my employer charged $210/hr. for my time. Who knows what it might be today for that same level (I left about then).

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