PETER SHANKMAN
| POSTED ON September 2nd, 2009 | 107 COMMENTS | + ADD YOUR COMMENT |
Sigh.
Running HARO, I send out close to 1,600,000 million double-opt-in, requested emails every single month. Yes, you read that right. 1,600,000 emails per month, not one of which has ever been considered SPAM.
But unlike, say, Continental Airlines, or Crate and Barrel, my emails don’t come from “DONOTREPLY@continental.com” or “AUTOMATEDEMAIL@crateandbarrel.com” – When I started HARO, it was a personal mission. As such, every single HARO email you’ve ever gotten has come from my own personal email address – pe…@—nkman.com (dashes and dots put in to confuse spambots. If you get the HARO, you know my email.)
You know what that means? That means I know when the HARO has gone out, not because I have a little alarm, and not because my editors tell me so, but because I go from 0 to 300 unread emails (on a slow day) in a little under sixty seconds when the HARO goes out – and those emails? AUTO EMAIL RESPONDERS.
You might think you’re being helpful by using them. In some cases, you are. Most cases, though, ur doin it wrong. Five quick rules on how to use the any kind of automatic responder on your email.
1) If it’s an out-of-office responder, MAKE SURE THE SUBJECT LINE SAYS OUT OF OFFICE – and not “Re.” If the auto-responder says “re,” it means you’re replying to me. Auto-responders are designed to be filtered quickly – “Oh, OK, OUT OF OFFICE from John, I guess he’s out of the office.” “Re:” and then the subject I sent you means “Oh, John’s responded. Let’s see what he says about the… Oh, he’s out of the office. Idiot.” Most auto-responders are programmed to say “OUT OF OFFICE.” Don’t change this.
2) That’s lovely that you’re on vacation. WE DON’T NEED TO KNOW ABOUT IT. If I send you an email and get back an auto-reply saying you’re “Out of the office for the next two weeks, scuba diving in the Maldives,” that means that I’M NOT, BECAUSE I HAD TO SEND THE EMAIL. So automatically, my hatred of you goes up a notch. Simple and to the point: “Out of office until 9/4. Will return your email upon my return.” And don’t try and be cute. “Hey, I could answer your email, but I can’t email you from under the sea, where I am!” I’ll find you and crimp your air-hose.
3) Congrats, you’re on maternity leave. Once is fine, thanks. Almost EVERY email auto-responder feature understands that if you’ve emailed me once to tell me you’re out of the office, you don’t have to do it again, since logic would suggest that you’re STILL out of the office. Turning these off essentially means that EVERY SINGLE TIME I email you, or ANYONE emails you within a cc box, or anything, we’ll find out that yes, you’re still on maternity leave. For all eight thousand days of your maternity leave.
4) The gratuitous auto-responder – AKA, the no-good-reason-for-auto-reply. Worst part of the following image is that he’s a really nice guy, and I like him! So I’ve deleted the name of this person, but I get this auto-reply three times a day. I also get it after every email correspondence I have with him. That means, if we go back and forth six times, I get 12 emails from him, six of which I have to delete. STOP IT. YOU’RE HURTING PEOPLE:
5) This is, hands down, the worst possible one EVER: The “I only check my email twice a day to increase productivity, and I’ll send everyone who emails me an auto-reply telling you that.” These are the people who’ve read that insane “I only work four hours a week and do it from a beach and outsource everything to small midgets in foreign countries and spend the rest of my time going on the Today Show” book. I DON’T CARE THAT YOU’RE TRYING TO BE LIKE HIM. YOU’RE NOT HIM. Emailing me to tell me that you’re not reading my email until 4pm when it’s 9:15 in the morning and I need something from you guarantees you only ONE THING: I WILL GO TO SOMEONE ELSE FOR WHAT I NEED, AND THEY WILL GET MY BUSINESS. By the time you get around to responding to me, I’ll have paid someone else all the money I was going to give you. End of story. If you have to shut off your email because it’s interfering with your productivity, you need to learn to better manage how to live your life, and email should be the least of your worries. As a caveat: If you’re using HARO and using that rule? You might as well unsubscribe – By the time you “get around” to answering the reporter, she or he will have all the info they need from people who answered immediately.
What’s your one auto-responder pet-peeve that I missed? Leave it in the comments.
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Auto-responders replying to mailing lists, so when someone sends a message to the mailing list, EVERYONE gets the autoresponse. |
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Very well put! I wish that people would just put a simple away message, especially people I need to get in touch with, so I can move on to the next person as a resource for the story! |
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I agree wholeheartedly, although I do like it when the auto responder lets me know who I should call/email in case I really DO need to get in touch with someone at that company immediately. |
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I only send several thousand emails a month, but yes…absolutely! Especially number 1. |
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I hate when people forget to turn OFF their autoresponder. Unfortunately I’m guilty of that myself. |
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Excellent list! Wow! I didn’t realize there were so many ways to be annoying! Ain’t Technology Great! |
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LoL those are good but for number 2. I maby should point out this lol |
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Perfect post. I am now going to forward this to all of my consulting friends. |
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Bam! Truth squarely hit — and with such a hilarious accuracy. Thanks for a great article. |
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The only people whose autoresponses I truly appreciate are those from journos who have the courtesy to say “Out of office until XX/XX/XX. If you’ve got a hot story, send to to my colleague bill@thehorriblemoneylosingragIworkfor.com“. Far as I’m concerned, anyone who relies on an autoresponder isn’t paying attention to business – even when on vacation. In this market, can any of us afford that? Unless you’re truly in the wilderness, Blackberries, iPhones and Gmail make it easy enough to at least scan for critical path stuff. |
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I get autoresponders for emails I didn’t even send because someone else is using my domain to send spam. Sheesh! |
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I’m annoyed by auto-responders to blog comments. “Thanks for your comment on my blog! Comments are so important to me! You can sigh up for my RSS and never miss another post!” *barf* |
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LOL @ #45. Even if the person doesn’t have a BlackBerry, e-mail can be checked online via webmail. |
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My favorite: automatic responders informing you that the person who requested information from you will have to authorize your email before they receive it due to spam. so here I am delivering requested material in a timely fashion and xyz@gmail/aol/hotmail and so on makes me fill out a form, send a second email and than sit and wait to be approved after they asked me to email them. Thanks, but no thanks. I guess you are getting your info from somewhere else. |
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#5 is so right on! Hilarious! Thanks for a funny and useful morning read. |
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I didn’t have strong opinions either way about auto-responders, until the other day when I emailed Gary Vaynerchuk for the first time and received this: —————— Subject: Please read and watch the video as I may not be able to get back to your email Thank you so much for the email you have just sent me. I apologize for the annoying auto-reply but it is better than me being a jerk and not responding. You will see when you click the link below and watch the short video that I am in a strange place where I am getting so many emails that I may not be able to get back to you BUT please be aware I am reading ALL my email. Please click the link to get to all the information you will need and the best ways to connect with me: http://vaynermedia.com/gary-inbox-message.html —————— How fantastic is that! Honest, sincere, effective. Perfect use of an auto-responder, in my opinion. |
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most people in corporate jobs don’t stop to think that their autoresponder messages go out to everyone, not just those in their office |
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Agreed, but don’t you think you are being a little harsh on women who take maternity leave? |
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Great article! Sadly I expect the majority of us who took the time to read it are the same ones who don’t need it because we get multiple auto responders a day! |
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I love your blog post so true. Continue to preach the truth. |
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In addition to the ones you’ve noted, my pet peeve is the auto-response that assumes I’m reading it immediately, or that I know who it’s from, or anything else. E.g., “I’m out of the office, returning Monday.” Great. Very helpful. And warm. And professional. Oops — it’s actually none of those. How about something warm, professional AND useful? Try: “Thanks for your email. Unfortunately, I have limited (or no) access to email or voicemail until Monday, January 2, 2012, at 9am ET. In an emergency, please call my assistant Nancy White @ (888) 555-1212 or email her @ nancywhite@fakemail.com. Else, I’ll respond as soon as possible upon my return. Thanks again! Happy New Year! Jim Martell Short, sweet, informative. But not too much of any of the above. By the way, if you electronically reveal that you’re out of town, on vacation, etc., you’re asking for trouble. Why would you volunteer that kind of information to strangers? Just say you don’t have access, or that your access is limited, until whenever it won’t be! The person trying to reach you does not need to know that your home and family are vulnerable as you are not in the same area code until such-and-such. Same goes for foursquare, trip-it, and similar apps on various online media. |
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