PETER SHANKMAN
| POSTED ON October 11th, 2009 | 52 COMMENTS | + ADD YOUR COMMENT |
OK… Got some pretty cool HARO news today…
As you know, HARO is experiencing explosive growth. It’s beyond insane how quickly HARO has grown – we’re beyond thrilled, of course, but with this new power, comes awesome responsibility, as it were. So on Wednesday, HARO will be moving to a new email service provider (ESP). Take five seconds and read this this message, because we’ll touch on what you need to do NOW to make sure you continue to receive the HARO without a problem.
WHAT
After a multi-solution review, HARO has selected CheetahMail as our new ESP. CheetahMail is going to allow us to provide you with a higher degree of deliverability and timeliness for receipt of your HAROs. As you know, getting a 5am deadline query at 11:30am doesn’t help anyone.
WHEN
Wednesday morning, October 14th, starting with the morning issue of HARO, we will be delivering through CheetahMail from that point forward.
HOW
If all goes as planned next week, this will be a seamless transition. We’re simply migrating all existing subscribers over to the new provider. Wednesday morning you’ll receive the HARO as you always have. Those of you who are on the Gift Bag list will also receive that as you always have. Same HARO, different newsboy delivering the news.
CHANGES THAT MAY POSSIBLY AFFECT YOUR RECEIPT OF HARO
Effective Wednesday morning, we are changing the FROM: headers in both the HARO list and the GiftBag list. Note that if you have previously added peter@shankman.com to your address book or to your IT department’s whitelist as a trusted sender, you don’t need to change that.
You DO, however, need to add the following addresses to your address books. Especially if you are an Earthlink or Mindspring customer, you will need to add the following to your spam blocker address book via your web interface. If you do not know how to do this, please contact your ISP for help, but chances are, just adding the addresses below to your address book should handle it.
HARO NEW SENDER ADDRESSES
The new sender addresses for both the HARO and the HARO Gift Bag Product List are haro@email.helpareporter.com
WHAT HAPPENS IF THE HARO STOPS COMING? (I.e., our #1 question: “WHERE’S MY HARO?”)
This is, by far, the most frequently asked question we receive at the HARO Help Desk. To make it clear: We have NEVER not sent out a HARO on time. However… There are many places along the line between us and your desktop where HARO could be mistakenly filtered. The two most common ones are your corporate firewall or your organization’s spam filter and your desktop email client. 99% of the time, the problem is on your end, not ours. It doesn’t mean we don’t love you, and chances are, we didn’t ban you for off-topic pitching. It just means you gotta fix it. So here’s how:
1. Add the new sender addresses to your email client’s address book.
2. If you know that your company or agency is using a server-side spam filter (Barracuda, etc.) that filters for spam before the email reaches your desk, it’s probably a wise idea to notify your IT department of the new sender addresses above and ask that they be added as trusted senders to any and every solution that they have in place that filters inbound email to your firm. IT Department whitelisting involves whitelisting the sender address at the mail server or corporate network spam filters. If your IT department has any specific questions, they can reach our deliverability team by writing to support@helpareporter.com.
3. Read up at this link below, find your email client or ISP and make sure you follow the instructions to ensure delivery success:
Instructions for Delivery Success
4. We are telling you all of this NOW, on Monday, so that if Wednesday rolls around and by 9am Eastern you haven’t received the morning HARO, but you HAVE done all of the above, we’ll be able to look into specific issues and get you back on track right away.
5) One final point: Prior to this change, when you wanted to email me and ask a question about the HARO, or ask about advertising info, or just invite me over for Pizza, you could simply respond to the HARO. With this change, the HAROs will no longer come from peter@shankman.com. That said, continue to invite me over for pizza – just drop me a regular note at my email address. Replying to a HARO won’t work.
Hopefully there will be very few problems if you follow the above instructions prior to end of day Tuesday, but if you do have trouble on Wednesday, please feel free to send an email to: support@helpareporter.com. When and if you do write, it would help tremendously if you provided your phone number and the name of your Internet Service Provider, so we can get a sense whether any delivery issues are specific to one ISP and know who to call.
We’re excited for this – It’s going to be a good move, one which will allow us to scale at the speed we want to scale. And by the way – this is just phase one. In the next month to 45-days, you’re going to see more amazing changes at HARO. We’re stoked. You should be, too.
Blue skies,
Peter Shankman
Tweet
|
Thanks for the heads-up. This consideration of both reporters and sources is one of the things that makes HARO special. Rock on, rock on! :-) |
|
Congrats, Peter! Excited for you, and so appreciative – we’re building our brand largely through HARO and if we become huge and successful, I’ll definitely invite you for pizza – I’ll owe you huge. |
|
Peter, growth and expansion are two of my favorite words. especially compared to downsizing and cutbacks. you are a team with a vision, and America needs what you have to offer. thank you for your service! |
|
Thanks for all the hard work you and your crew do! It makes my job easier. |
|
How wonderful. Love Haro and always tell tons of people about it. |
|
I wish you a swift move. |
|
Wonderful! When we cease to grow we begin to die… Love to see you growing |
|
All the best on the migration! Congrats on making the decision and moving up. Thanks, too, for the heads-up. |
|
HARO is brand new to me – exciting to hear about the new changes! |
|
Congrats on your growth Peter! We have had great success using your service and look forward to many more wonderful connections. Thank you! |
|
Good bye AWeber, hello CheetahMail. Glad to see you changing things up and making sure HARO thrives. Would love to hear more about the transition experience if you’re willing to share. |
|
Wishing you a seamless transition! Happy Canadian Thanksgiving! |
|
:)iLoved hearing u in houston again! Kudos on new delivery system–progress always a good thing. Onward |
|
Congratulations, Peter. I look forward to HARO every day. It’s a great service to everyone. I’m happy to be a part of the HARO family. |
|
What was I doing before HARO? I don’t even want to think about those days. I’m growing with you. Big ups for your vision. I’m addicted. No turning back now. Onward, upward. |
|
Thank you so much to you and your team, Peter. Looking forward to the “new” old service! |
|
Best wishes as you continue to move forward! You are an amazing gentleman! I wish much continued success! |
|
Congrats! You’re doing an awesome job – keep up the good work! And of course I’m stoked! |
|
Witnessing the growth of HARO since the early stages has been FUN! |
|
Thanks for the update and for a great service, Peter. Let’s hope for a smooth move! |
|
Growth is always exciting. I like connecting with positive people such as you, because it causes growth in what you are also doing. So let’s all keep on growing! Hope the transition is smooth! |
|
Good service begets a good following. Congratulations on the birth of a new era for HARO. |
|
I Love HARO…thanks for thinking out of the box and developing it! HARO has personally led me down numerous paths of opportunities for my business. Congrats, you deserve it! |
|
Just recently joined HARO and it’s been most interesting, viewing the varied requests! Sounds like even more incoming. Forward, upward, without limit. |
|
Always great to see the expansion and growth of this incredible business. Thank you, my friend. |
|
Peter- MORE success? Couldn’t happen to a better guy with a great idea! Long Live HARO- from where ever it comes! |
|
Thanks for the heads up. Filters have been adjusted. I’m loving how successful this is all turning out to be. Thanks for all you do. |
|
If everyone were as helpful and thorough prior to a change as you are, the world would be a better place, Peter. Thanks! |
|
Thanks for always being there for us! Congratulations to you! |
|
You want pepperoni on that pie? Thanks so much, Peter, and safe travels! Hope to see you in Raleigh again soon. |
|
Peter once again not only thorough, but thoughtful. Your HARO service is a testament to the adaptive genetic mutation of ADHD. Rock On! |
|
Thanks Peter. I have really enjoyed using HARO for the past few weeks. I am hopeful for a bright future because of it. Thanks! |
|
Peter, thanks for keeping us up to day. I too have benefited greatly from your HARO posts and I thank you. You are helping spread the word that reading and writing are powerful, practical and FUN. |
|
Much success for the move Peter… looking forward to meeting you in Boston! |
|
Peter is outsourcing more of his work, another sign of the economic changes we are all facing. With more free time, more time for pizza. |
|
Hey Peter! Congrats! You deserve HUGE growth and moving to a new email server proves that you are doing things RIGHT! ROCK ON! |
|
Thanks Peter, You live and breathe the golden rule “do unto others as you have them do unto you.” To your continued quantum success. |
|
Thank you for your consideration, Peter! HARO is an amazing service for public relations professionals like me. I have subscribed to other services but none has provided the wealth of genuine leads that HARO does. Live well and prosper, my friend! |
|
Hope the HARO has an easy move and you get a great reception in Boston on Wednesday. Should be an exciting day on all fronts! |
PETER TO SPEAK
FOR THE NEWSLETTER
