Buy Peter a Sandwich (London Edition!): Kevin Anderson, The Guardian

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Hopped the red-eye to London last night for a handful of meetings today. Found Kevin Anderson at the Guardian. Kevin is a corn-fed mid-west boy, transplanted to London, running the Blogs at the Guardian. He talks about the differences between American and European social media, why some people just don’t get it, and of course, cats.


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And I don’t wanna hear about the camera shaking. I’ve been up for 29 hours now. Another interview later.

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12 Responses


  1. Karla Jo Helms wrote:


    Cool guy… down to earth.

  2. Heather wrote:


    So, I guess the dream I had last night makes a little more sense now. I was stuck in an airport waiting for a flight to Europe with Peter Shankman.

  3. Vicki Wagner wrote:


    That was very interesting. I think the US is headed down a similar trend with the videos on YouTube. People want to watch a variety of things, not just what some network guy decided to pick up. It is also interesting to note that most of the newest shows being pitched in Hollywood right now are take-offs of shows from Britain. I was just on a pilot taken from a show in Britain and auditioned for three others. FYI: We are doing the same with Japanese shows. This past spring I saw castings for 7 shows that were take-offs from Japanese TV and was actually on one of them!
    I believe video blogs will push out TV and written Blogs.
    Thanks for the report Peter.

  4. Beth Butler wrote:


    Great interview. Thanks for sharing the streets of London during your whirlwind trip. We love this stuff.

    Boca Beth

  5. Paige wrote:


    What a gorgeous day to be in London!

  6. Marifer wrote:


    Great Interview, thanks for getting us those tips and showing us London, while some of us are stuck in an office in the US…very nice lol.

  7. lydia wilbanks wrote:


    Great interview! Europe is usually ahead of the us, glad to know we are leading for a change. Excellent tips on pitching!

  8. Michael O'Connor Clarke wrote:


    Woohoo! And a big ex-pat hello back to you Kevin (and Suw, and the cats…). Man, I miss London sometimes. This was a fun clip, Peter - but did you ever get the sandwich?

  9. Another Heather wrote:


    Great interview!

    And…

    …….nice teeth. My internet connection crapped out at the beginning for a full pause on your pearly whites… :)

  10. Kevin Anderson wrote:


    Lydia, in terms of social media, I think a view of who is ahead/behind might not tell the whole story, in as much as this isn’t just a technology story. Certainly the availability of broadband has an impact on things like video blogging and video sharing, but social media differs widely, often for cultural reasons as much as technology.

    In Europe, blogging is widespread in France, but not so much in Germany or the UK. British media likes to think this is because of lower quality mainstream media in the US, which allowed blogging to rise as an alternative. I think it’s more to do with different ways of establishing authority. In the US, if a blogger writes something, people consider whether the comment makes sense and not necessarily just the position of authority the blogger has. In the UK, I often hear people question who a blogger is before evaluating what they have said. I’m not saying that one position is better than the other. Both positions can be and are taken to extremes, but it’s a definite difference between the two cultures.

    Michael, I wanted to take him to lunch at the Jerusalem Tavern, but he said that he was dry ahead of a marathon he was running. I didn’t want to tempt him with St Peter’s Cream Stout.

  11. Cheryl Smithem wrote:


    Peter, great interviews on the trip to London. Got to say, I love your laugh. Great observations regarding personalization of pitches.

  12. Know what your audience wants « Pass the (Social Media) Kool Aid wrote:


    [...] message boards, blogs and sites they are and become part of the conversation. Offer to have coffee, buy them a sandwich or arrange a meetup for happy hour.  [...]

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