Comments on: Buy Peter a Sandwich (London Edition!): Kevin Anderson, The Guardian

By: Know what your audience wants « Pass the (Social Media) Kool Aid

Know what your audience wants « Pass the (Social Media) Kool Aid — Tue, 08 Jul 2008 20:12:30 +0000

[...] message boards, blogs and sites they are and become part of the conversation. Offer to have coffee, buy them a sandwich or arrange a meetup for happy hour. [...]

By: Cheryl Smithem

Cheryl Smithem — Sun, 06 Jul 2008 19:24:45 +0000

Peter, great interviews on the trip to London. Got to say, I love your laugh. Great observations regarding personalization of pitches.

By: Kevin Anderson

Kevin Anderson — Sat, 05 Jul 2008 18:26:18 +0000

Lydia, in terms of social media, I think a view of who is ahead/behind might not tell the whole story, in as much as this isn’t just a technology story. Certainly the availability of broadband has an impact on things like video blogging and video sharing, but social media differs widely, often for cultural reasons as much as technology.

In Europe, blogging is widespread in France, but not so much in Germany or the UK. British media likes to think this is because of lower quality mainstream media in the US, which allowed blogging to rise as an alternative. I think it’s more to do with different ways of establishing authority. In the US, if a blogger writes something, people consider whether the comment makes sense and not necessarily just the position of authority the blogger has. In the UK, I often hear people question who a blogger is before evaluating what they have said. I’m not saying that one position is better than the other. Both positions can be and are taken to extremes, but it’s a definite difference between the two cultures.

Michael, I wanted to take him to lunch at the Jerusalem Tavern, but he said that he was dry ahead of a marathon he was running. I didn’t want to tempt him with St Peter’s Cream Stout.

By: Another Heather

Another Heather — Wed, 02 Jul 2008 20:29:25 +0000

Great interview!

And…

…….nice teeth. My internet connection crapped out at the beginning for a full pause on your pearly whites… :)

By: Michael O'Connor Clarke

Michael O'Connor Clarke — Wed, 02 Jul 2008 15:57:12 +0000

Woohoo! And a big ex-pat hello back to you Kevin (and Suw, and the cats…). Man, I miss London sometimes. This was a fun clip, Peter – but did you ever get the sandwich?