I wanted to wait until after the conference ended to see how these went over. And I’m thrilled to report that they were the hit of the show. I got the idea after Lili from Online Tonight gave me one of hers a few months ago. So I had them made, and figured this show would be a good chance to introduce them. The next generation of business cards. Introducing, my Business Chip. The reaction was better than I ever could have imagined. People had never seen anything like them before. They’re actual "clay" chips, just like they use in Vegas, but with my information on both sides. People were grabbing them like candy, holding onto them, taking pictures of [...]

Back in 1992, I was at Boston University, shopping downtown somewhere. (I had no style back then.) I have style now. Shut up. Anyhow, I remember that one of the first shirts I ever bought because of the message, as opposed to "I need a shirt," was a Fido Dido t-shirt that read, simply, "Normal is Boring." As faithful readers of PR. Differently know, (or anyone who has spent more than 90 seconds with me knows,) "Normal is Boring" is one of my mottos. So it was with glee and happiness that I found out (via Michael Allison) that Fido Dido is coming back!! BBDO Toronto is bringing back Fido Dido for a 7-Up campaign this summer. This excites me. [...]

Did anyone happen to notice that Taco Bell sent two delivery boys to Paris’ Grandparents house to give Paris her first meal upon her release from jail? I saw this repeated on CNN, the BBC, and the local Singapore news several times over the course of the evening, because I was up from 3am on. I don’t know why. I couldn’t sleep. But regardless, Taco Bell, yet again, comes to the forefront of Timely Stunts. I’ve mentioned this numerous times – does your PR stunt have a time-frame call to action? Is it relevant? 120 Google News hits on Taco Bell + in the past eight hours. Is your campaign timely? In other news, the conference producer came to me [...]

From Jean Miller, Director of International Initiatives for Linden Labs (Otherwise known as the company that made Second Life.) Second Life is now 750 Square Kilometers. Singapore is 700 Square Kilometers. Wow. I’m listening to her speak right now, and she has that whole "I’m talking really softly and spewing stats that are making you incredibly jealous (like pre-localization numbers) and I can talk softly with just that slight hint of "I’m cooler than you" tone in my voice, because, well, I am." And dammit. She is. 750 Square Kilometers. Damn. Jean Miller’s Second Life Avatar Total Residents: 7,576,467 Logged In Last 60 Days: 1,739,352 Online Now: 30,505 US$ Spent Last 24h: $1,610,883 LindeX Activity Last 24h: $222,959 Damn.

Thank you, Business Week, for a truly spectacular story on Immersive Media, my client who creates 360 degree immersive video and still photos. What a great story. What a great way to start my Tuesday.