Had a chance to peruse Joe Chernov’s new book, "77 and 1/2 Public Relations Tips" over the weekend.
Decent. Short read, some good ideas. Mostly common sense, but that doesn’t mean we’d think about them on our own. For instance:
Tip # 53: No PR person "gets" a journalist to write an article.
Many PR firms boast that [...]
Got a reporter query… If you know someone, let me know and I’ll pass it along to her.
This is primarily New York, but I think she’ll go for national, as well.
Do you know of any executives in New York who are planning to take the day off on July 18th to finish the sixth Harry [...]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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