Had a chance to peruse Joe Chernov’s new book, "77 and 1/2 Public Relations Tips" over the weekend. Decent. Short read, some good ideas. Mostly common sense, but that doesn’t mean we’d think about them on our own. For instance: Tip # 53: No PR person "gets" a journalist to write an article. Many PR firms boast that they have "gotten" a particular journalist to write an article. This is an insult to the PR and Journalism professions alike. And it’s patently untrue. Pretty decent book – worth a read – especially if you’re looking to hire a new agency and don’t have a clue as to what to look for. Joe works for Upper Right PR  as the VP [...]

Got a reporter query… If you know someone, let me know and I’ll pass it along to her. This is primarily New York, but I think she’ll go for national, as well. Do you know of any executives in New York who are planning to take the day off on July 18th to finish the sixth Harry Potter book? (It comes out that preceding Friday at midnight.) If so, email me – I’ll pass the leads on.