PETER SHANKMAN

So I get an email today, criticizing me for congratulating the Giants in the HARO this morning by using the term “my NY Giants.” Apparently, I’m pompous and self-centered for saying “My” as opposed to “Our.” I responded that today, after an awesome win, I think everyone in NYC considers the Giants “theirs,” and more importantly, is that really the most important thing for them to worry about in their busy day? To which I get this vitriolic reply, stating that I’m completely full of shit, and that I’m noting but a braggart, who should learn to be nicer to people. Me. I should learn to be nicer to other people. The guy who invites anyone to ask me any [...]

I’ve said it before – We don’t currently live in a world that regularly expects excellent customer service. In fact, with each passing generation, the customer service bar is actually lowered a bit more. Example: In the 50s, you’d drive into a gas station, and four uniformed attendants would rush over, each handling a different chore, from checking your oil, to pumping your gas, to cleaning your windows, and other basic automobile tasks. It was simply what was done. Can you imagine that? Four guys, waiting for you to drive in, and actually running to service you? I was driving to Atlantic City last week to give a speech, and stopped in to get gas. Because New Jersey is one [...]

As we come towards the end of the year, I wanted to write a post reflecting on what I was hoping to see next year. And of course, for inspiration, I turned to the Internet, which led me, in no particular order, to the following: Cats, goals, dogs, fails, Lindsay Lohan, cats again, Gawker, coffee, coffee makers, naked women, and finally, Wikipedia, where I somehow wound up reading about hobos. But the interesting thing about hobos was this – Not only did they have their own code, (as made popular in the Mad Men episode of the same name), but they also had their own ethical code. That’s right – Hobos had a code of ethical conduct, one to which [...]

(Cross Posted at Shankman.com and the Vocus Blog) In the end, one might say it all comes down to mobility. Think about it – If we have the power to be mobile, we have freedom. We don’t need to be in our offices, or at a desk. We can create, explore, produce, engage, and yes, make money, from wherever we are. That, my friends, is true freedom. The freedom to be anywhere and everywhere at the same time. The problem is, we don’t allow ourselves this freedom. For some reason, we spend almost all our time locked into our desk chairs, staring at a computer screen, when in fact, we don’t need to. I’ve written several posts about how to [...]

On today’s lesson of “What did we learn?” we examine one Ashton Kutcher – Twitter’s biggest cheerleader, short of Lady Gaga. A Twitter hero from the start, his eight-million followers boasts a mighty big audience. As I’ve said many times, for many, social media is simply a better way to screw up to a much larger audience in a much shorter amount of time. Ashton proved that last week, when he defended Penn State’s fired coach without knowing all the facts of why he was fired. Kutcher immediately took a ton of grief for his defense, and backpedaled, realizing what he did, and admitting that he screwed up. He did the complete and total right thing. He screwed up, he [...]

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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