Congratulations are due to my friend Lara Dalch for landing her new position as Classic Media’s senior director of brand development and promotions, North America. She will oversee brand partnerships and promotions for the New York-based company’s top properties such as Casper the Friendly Ghost, George of the Jungle, Where’s Waldo and Gumby. Dalch will […]
My friend David regales us this morning with a story about questionable (not bad, just questionable) branding.
Seems David wanted to buy a 2-gig thumb drive. He went with SanDisk, one of the leaders in the field.
Getting to the store, he sees row after row of thumb drives. SanDisk’s drive stuck out in his mind though. […]
Having a discussion a few days ago with a running buddy who is in HR. She was telling me how, when she interviews potential candidates, she asks for one or two online personas - She tells them that before she Googles them, she’ll go to those specific personas and attempt to form an opinion that […]
Dance Product Place?
Amazing product placement tonight for Jib-Jab on "So You Think You Can Dance." They showed off this "starring you" campaign that JJ is doing, where you send it a photo of yourself and it makes you into a whatever.
Who owns JibJab? I think they’re indy, right? If so, I’d love to see the […]
So I was so fascinated by Caveman’s Crib, I did some homework, and got in touch with one Joe Talbott. It would seem Joe was part of the brilliant creative team that produced cavemanscrib.com.
Joe was quick to tell me it wasn’t just him. In fact, he praised the other people on his team so much, […]
D’oh.
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May I please just remind everyone that this started out as A COMMERCIAL FOR A FREAKING INSURANCE COMPANY??
How many product placements can you find? I caught at least four.
It’s a brilliantly designed website, though. I’d love to know who did it.
The top 7 tips are below. Scroll down if you just want them without the backstory. (But it’s a good backstory, so read it.)
They say that at some point in every guy’s life, he should throw a really, really big party.
But they don’t say that this guy should actually have to pay for it himself.
Five […]
Did Fox News today - Got a call as my plane was landing in Chicago. 40 minutes later, I was at Fox’s Chicago studio, being put into makeup. (which I forgot to wipe off, which made my client burst into hysterics when she saw me.)
Piece was on Aquafina having to put verbage on their bottles […]
What was that CBS News Radio 88 slogan many years ago? "Miss a minute, and you miss a lot…"
It’s been quite the week so far. In no particular order, I’m going to randomize a bunch of stuff here and try and get everything caught up. Some PR, some industry, some personal, some other stuff…
First off […]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
Details »
Copyright © 2008 Peter Shankman
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