Running HARO for the past three years, I’ve seen, hands down, the best ways to get your story placed, front page, EVERY TIME.
Assuming you want ALL THAT COVERAGE, as your boss has told you that you do, these are, without question, the top five ways to get it. Make sure you follow EVERY single rule [...]
So over the weekend I went skydiving. Gorgeous weekend – Was impossible not to get some air time.
I’m going to tell you a story, and relate our industry to skydiving. And I apologize, because I promised myself, after my first year of skydiving, that I’d never do that again. See, most skydivers, when they start [...]
A quote for this Friday:
“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ [...]
I remember back in 2002 – I walked into a Starbucks, because I’d heard it was just wired for Wi-Fi – One of the first in the country to get it. It was on 23rd and Park, I believe – I sat down, turned on my PC (Yes, I had an evil PC at the [...]
In 1995 when I was helping to found the AOL Newsroom, I coined a phrase:
Stop looking at the world through T3 colored glasses.
A T3 line was one of the fastest pipes to transmit data at the time, and AOL being AOL, we sat right on top of about 100 of them. You could follow our [...]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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