Which is your most important online persona?

Having a discussion a few days ago with a running buddy who is in HR. She was telling me how, when she interviews potential candidates, she asks for one or two online personas - She tells them that before she Googles them, she’ll go to those specific personas and attempt to form an opinion that […]



Anyone notice Skype is down?

D’oh.
From www.skype.com: UPDATED 16 August, 2007 14:02 GMT: Some of you may be having problems logging in to Skype. Our engineering team has determined that it’s a software issue. We expect this to be resolved within 12 to 24 hours. Meanwhile, you can simply leave your Skype client running and as soon as the issue […]



Did Fox News Today on the Aquafina story

Did Fox News today - Got a call as my plane was landing in Chicago. 40 minutes later, I was at Fox’s Chicago studio, being put into makeup. (which I forgot to wipe off, which made my client burst into hysterics when she saw me.)
Piece was on Aquafina having to put verbage on their bottles […]



And YOU were there, and YOU were there, And You, and you too!

What was that CBS News Radio 88 slogan many years ago? "Miss a minute, and you miss a lot…"
It’s been quite the week so far. In no particular order, I’m going to randomize a bunch of stuff here and try and get everything caught up. Some PR, some industry, some personal, some other stuff…
First off […]



Because, you know, that’s where all the chicks are.

I’m just kidding. That’s not why I’m attending the 2007 BlogHer conference in Chicago, weekend after next. I’m attending to meet up with my client, FlavorX. In addition, lots of my favorite bloggers will be there, including Pamela, Crank, and a whole host of others. So it should be nice to catch up.
You going? Let […]



Showing your youth through your fashion choices…

Sitting here waiting for my 2pm meeting, I came across an article by Stephanie Armour in today’s USA Today, that talks about Jennifer Cohen, a 24-year-old marketing (read: PR) exec who was "shocked" to find that her Bermuda shorts, sleeveless tops and capris were deemed inappropriate in the office.
The article goes on to say how […]



Trend Alert: The Business Chip

I wanted to wait until after the conference ended to see how these went over. And I’m thrilled to report that they were the hit of the show.
I got the idea after Lili from Online Tonight gave me one of hers a few months ago. So I had them made, and figured this show would […]



An awesome client hit

Thank you, Business Week, for a truly spectacular story on Immersive Media, my client who creates 360 degree immersive video and still photos.
What a great story. What a great way to start my Tuesday.



The turning point for any company from “small” to “big”

Easiest way to tell when a company goes from "small and fun" to "major and corporate?"
When I was at AOL, it was when they stopped providing free beer trucks on Friday afternoons in the parking lot.
For Facebook, it would seem to be when their guidelines for how to issue a release if it involves them […]



Mobile Content World Asia 07 - Day Two - Morning

The morning dawned grey and hot, as every morning in Singapore has so far.
Last night saw an after-day-one party with free drinks and networking galore.
And it saw me stay for five minutes, schmooze, network, drink two diet cokes, and promptly go back to my hotel room to work for three hours.
On the plus side of […]