NASA: It’s not just a cat anymore. (AKA – BPAS Interview with an Astronaut)

HARO members are the best, best, best people in the world. Dayna Steele, is a HARO member who one day advertised her new book on HARO. She emailed me after the ad ran, thanking me for the great results – and she asked, “So Peter, why is one of your cats named NASA?” To which [...]



Buy Peter a Sandwich: Bridget Jewell, PR Coordinator, Mall of America

Today’s BPAS interview comes from the largest mall in the world, the Mall of America. Bridget Jewell, MOA’s PR Coordinator, was kind enough to introduce herself, along with her partner in crime, Erica Dao, after my keynote at the Minneapolis PRSA, and offer me a guided tour.
My ADHD shines through this interview like NEVER before. [...]



Talking Social Media with the Mayor of Minneapolis

This was a treat – Thanks to Graham Gillette, at Gillette Strategic Resources, and a bunch of other truly amazing HARO family members, I was able to spend 20 minutes yesterday doing a Buy Peter a Sandwich interview with Minneapolis Mayor R.T. Rybak, discussing everything from social media to the digital divide to stealing [...]



One hell of a week

While I recover and figure out how to write about the crossing the 15k mark for HARO, my obese cats taking over Twitter, and everything else that happened, here’s Down the Shore with Jen’s Jen Miller doing a Buy Peter a Sandwich interview. Enjoy!

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Buy Peter a Sandwich (London Edition!): Kevin Anderson, The Guardian

Hopped the red-eye to London last night for a handful of meetings today. Found Kevin Anderson at the Guardian. Kevin is a corn-fed mid-west boy, transplanted to London, running the Blogs at the Guardian. He talks about the differences between American and European social media, why some people just don’t get it, and of course, [...]