PETER SHANKMAN

For those who haven’t heard, here are President Bush’s workout and fitness stats. Resting Heart rate: 47 Cholestrol: 178 Body fat: 15.79 "Very Low" risk of getting heart disease. The full story on him is here. So why do I call him our fittest overweight President? According to a Press Release published by the Center for Consumer Freedom, (mind you, I have no idea who they are,) The President is overweight. Check it out: This standard, called the Body Mass Index (BMI), is decidedly faulty since it only takes height and weight, and not muscle mass, into consideration. A BMI over 25 means you’re "overweight" and a BMI over 30 means you’re "obese." The President, with a BMI of nearly [...]

What happens when your product is endorsed, on national television, by a person getting out of jail after 12 years for murder… Well, that could be a problem. But Tim Hortons handled it quite well. Read about it here.

Monday question of the day… Fantastic Four has been called "Critic Proof" so many times, I’m ready to actually go see it. But my question – who’s "Bad PR Proof?" Who is so "up there" that no amount of bad PR can hurt them so much that it actually bothers them? I’ll start – much as we hate to admit it, Paris Hilton. Who else?

According to Sify Movies, Sharon Stone has inked a deal to star in the Showtime series "Huff." She’ll be playing a PR Agent. I liked her better in Basic Instinct.

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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