Chevy thought it’d be fun to piggyback off the Apprentice and allow people to create ads for their Tahoe SUV. Good idea in theory. Except that not everyone likes Chevys, SUVs, or things that (in their words) guzzle gas and destroy the planet. And their promotions agency didn’t see this coming because WHY? Chevy Ads Chevy won’t like…

Big props to Alan Bentrup, of Androvett Legal Media. Alan comes from the "keep it simple" school of license plate creation, and submitted his entry to me without so much as a "hi," or a "here’s my submission." His submission – basic, true to form – gets the message across: -30- Brilliant in its basicness. Unfortunately, Alan, even though yours was  the best, it can’t be used – the NYS DMV won’t allow dashes in license plates. So while your entry is stunning, unfortunately, I can use it. Other notable entries: Serena Fischer of BusinessWire: KNOWITAL Josh Hallett: IPROMOTU Scott Lerman: HOTPITCH Estela Cabrero: RELEASE (which I personally think would be fun to have on a license plate…) And Casey  [...]

Client swag to the person who comes up with the best license plate (8 characters max including spaces) for a Publicist. Email peter@geekfactory.com with your answer. Results tomorrow.