Why You’re Always Broke I spent last weekend in Florida, jumping out of airplanes. When I had some downtime (no pun intended,) I was doing some quick homework as to my expenses last year. I came up with ten reasons we waste money, and how to prevent them. A ton of them I’d already been doing, but I thought of a few new ones, as well. Hope they help you, too. Why you’re always broke: 10) You’re broke because you mistakenly believe that coffee served by a person in a green apron tastes better than coffee you make yourself at home. $4 a day, $20 a week, $80 a month, $960 a year on the cup of coffee you get [...]

I was going to call this article “All “Social Media Experts” need to go die in a fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a “Social Media Expert,” don’t even bother sending me your resume. No business in the world should want a “Social Media Expert” on their team. They shouldn’t want a guru, rock-star, or savant, either. If you have a “Social Media Expert” on your payroll, you’re wasting your money. Being an expert in Social Media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make [...]

When I speak at conferences catering to small businesses, I usually show up an hour before the conference starts. I check in, but don’t pick up my own badge. Instead, I scan the badges already spread out, and grab someone else’s – usually someone who runs a small business. I’ve been Jon Michelson, Tyrese McHale, and my personal favorite, Gordon Brown (not that one), all of whom own small businesses, and all of whom are looking for the magic bullet that will convince them that social media actually works for them – will actually make them money, will actually help them sell product, and isn’t the next BS thing they hear about every day on the radio, on TV, and [...]

My original title of this post was going to be “Disagreeing with Julia Morgenstern.” Then I figured, why give her the SEO juice? No, seriously, I figured the above title would be more beneficial to what I wanted to say today. Yesterday morning, after hitting the gym at 6am and getting my ass kicked in a lifting session with my devil trainer from Hell, I was home and in the shower by 7:15am, listening to 1010 WINS radio. They were promoting their series of Small Business Breakfasts, where they claim to help small businesses do the things they believe small businesses need help with. This time, they were talking about social media. (Of course they were. Because it’s a day [...]

Have you seen something like this floating through your social media data stream recently? “Who wants to sponsor me to go to Overrated Conference 2011?” “I need a sponsor for my blog. Anyone?” “Who wants to send me to ABC for the WXY meetup?” Just look around. They’re everywhere. Seems that everyone with any social media presence, no matter now small, has glommed onto the “Sponsor me!” bandwagon. Unfortunately, 99.9% of those requests won’t ever get looked at, let alone acted on. Why? It’s simple, really. You want to be sponsored? You better damn well be sponsorable. What does that mean? What do you mean “I’d better be sponsorable? That’s not even a real word, Peter!” It’s a real word, [...]