The Power of SEO – I’m now a believer

Go to Google right now and type in the word “Publicity” without the quotes. Go ahead. I’ll wait.
Notice the second item that comes up in search? NOT in the Google ads, but in actual organic search?
Here’s a photo, in case you didn’t.

Yes, that’s HARO right there as number two, right behind Wikipedia, and in [...]



The Dawn of the New HARO

Updated with more info in bold! We didn’t know if this part would make it in time, but it will! Scroll down to the bold part!!
When I first launched HARO on the web in March of 2008, I never ever could have imagined that in under two years, we’d become the de-facto standard for how [...]



BIG HARO News, Part 1

OK… Got some pretty cool HARO news today…
As you know, HARO is experiencing explosive growth. It’s beyond insane how quickly HARO has grown – we’re beyond thrilled, of course, but with this new power, comes awesome responsibility, as it were. So on Wednesday, HARO will be moving to a new email service provider (ESP). Take [...]



Some fun HARO Stats, 17-ish months later.

When I started HARO in March of 2008, I never, ever predicted that we’d get so big that we could create a press release on the statistics of where HARO is now vs. where we were when we launched. Yet that’s exactly what happened.
Despite how much I hate press releases, the group that manages HAROs [...]



Is your social media expert really an expert?

Co-written by Peter Shankman and Sarah Evans
There’s a new phenomena of people declaring themselves social media experts. We’ve actually heard from firms who pushed someone to become their resident social media expert because the person was on Facebook. There is no endorsement or accreditation to set apart legitimate industry leaders from bandwagon opportunists.
Social [...]