Buy Peter a Sandwich: Michael Cherenson, Incoming PRSA Prez

When I was down in Miami, I got a few minutes with Michael Cherenson, the President Elect of the Public Relations Society of America. We chatted about everything from why the PRSA is a valuable tool, to how to simply “not be stupid.” Worth the watch.
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How NOT to introduce yourself to me

So imagine this… You walk up to me because I’m doing you a favor, and I put out my hand. Instead of shaking it, you violently slap it away, then tell me exactly how I’m supposed to talk to you, what I’m supposed to say, and warn me that if I utter so much as […]



Buy Peter a Sandwich: Heather DiRubba, WNET 13 New York

Welcome to the first edition of “Buy Peter a Sandwich” - Basically, when I’m in your city, meet me for lunch, we have a sandwich, then I ask you five questions, tape them on my FlipTV Camera, and post the results. They’re seen by over 10k people, and everyone has fun. (And I get a […]



The Executing Social Media Conference, Pasadena, CA

So, I’m headed to LA, to keynote the Executing Social Media Conference over the next few days. Should be a lot of fun.
You there? Let me know, let’s connect.
There’ll also be a HARO happy hour on Wednesday night (where I’ll have club soda. Woo.) at Lucky
Baldwin, starting around 5:30pm. It’s at 17 South Raymond Avenue, […]



Help A Reporter Out - The Sequel!

So… Y’all remember how I started that little Facebook group I started that allowed me to connect reporters and sources, right? Well, 1,200 members later, and we’ve blown past email limits for Facebook groups. So with that said…
Welcome to Help A Reporter: The Sequel. Help A Reporter, at www.helpareporter.com is live, and already making waves. […]



Don’t You Wish You Were Me?

In CA for meetings today. Figured I’d head out and skydive all morning.
It’s cloudy as anything. No skydiving. So I sit here, at the makeup counter/mirror of my suite, working. I could do this from home. I don’t need to be a suite to do it.
“Wow, Peter, you get to travel all the time! It […]



I Have Met the Enemy. And He is Us.

So today is Friday. I was all psyched today. I’d go out and find another Happy Friday Video to post, it was going to be a chill, relaxing day.
Then yesterday, a good friend of mine, a senior reporter for one of the largest daily papers in the country, asks me to post a query to […]



Cybersquatting, lawsuits, and other funn (sic) stuff

Check this out.
Is it really so hard, before you pick up the phone to call your lawyer, to just take inhale slowly, exhale slowly, and say, “oh, the hell with it. It’s not worth it.”
I mean, seriously. Would it kill you?
It wouldn’t kill you. It WOULD, though, prevent this. This is otherwise known as http://www.ronntorossianpr.com/.
Which, […]



So I get this phone call…

So my mobile phone rings yesterday afternoon, from a restricted number, as I’m walking through CVS to pick up more Ibuprofen for my broken rib.
I answer it, and find myself talking to some woman who claims to be the “head of Profnet,” who tells me that me that I’ve been stealing reporter queries and posting […]



Good Karma PR

It’s nice to do a favor for someone - if I can get them press, I will. If I happen to sit on their advisory board when I do it, all the better.
The Scott-e-Vest on RawVegas last week at CES. It’s not CNN… But then… Scott’s not Larry King, either. So it all works out.