Good morning. How’re you all handling that massive snowstorm that hit the east coast overnight? 5-7 inches of snow, enough to cancel meetings and put the rush-hour into turmoil, huh? It was so bad, that…
Oh, wait.
So this morning finds us with an interesting editorial from Ad Age’s media guy, Simon Dumenco, asking whether or not […]
Thanks to KS for the info…
I suppose they’re "Grants," even though they’re not "money," per se. Either way, nice thing for them to do.
Subject: PR Grants for Not-for-Profits
CyberAlert, Inc. will again award annual PR Grants to not-for-profit organizations for 2008. In the past four years, CyberAlert has awarded PR grants worth a total of $225,000 […]
The best thing that ever happened to me was getting my first job out of school at America Online. The second best thing was being laid off.
I watch this video and I salute every single person there. When we got let go, it was bittersweet. We didn’t know it was coming, which probably made the […]
No idea what it means either, but a bunch of emails floating around today are talking all about how Ketchum is staffing up big-time to launch something called the "Recreativity Lab." Apparently, they’re hiring like wildfire, and staffing up like their lives depended on it. No idea why they’re moving so fast, but they definitely […]
Good morning from Newark International Airport’s Terminal C President’s Club 1. I’m waiting for my flight to Albuquerque, New Mexico, to keynote the New Mexico PRSA, as a favor to my good friend Benson Hendrix.
As I sit here, I can reflect, which is always fun. And I can learn how to use my right thumb […]
Congratulations are due to my friend Lara Dalch for landing her new position as Classic Media’s senior director of brand development and promotions, North America. She will oversee brand partnerships and promotions for the New York-based company’s top properties such as Casper the Friendly Ghost, George of the Jungle, Where’s Waldo and Gumby. Dalch will […]
One of the reasons my clients tell me that they stay with me and recommend me to other companies (in addition, I suppose, because I do great work) is because I do things for them that they don’t expect. I show up at their offices without warning at 12:30 in the afternoon carrying a pizza. […]
Having a discussion a few days ago with a running buddy who is in HR. She was telling me how, when she interviews potential candidates, she asks for one or two online personas - She tells them that before she Googles them, she’ll go to those specific personas and attempt to form an opinion that […]
Ask my parents - my father, specifically… I was not an easy child to wake. My dad would resort to a host of tricks when his basic "get up or you’re gonna be late" didn’t work. Tickling, turning up the AM radio loud, even one time, dumping an entire pot of cold water on me […]
Update: Jennifer emailed a brief apology to the reporter - Which was well said. And as it turns out, the PR from the email mistake is actually help her - she’s apparently landed an interview or two for her client.
Regardless - And this isn’t just to Jennifer, but to everyone: CHECK YOURSELF before you hit […]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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Copyright © 2008 Peter Shankman
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