With today’s big announcement that Vocus is acquiring iContact, I think it’s time to revisit the four ways to be hated because of your email marketing. There are a lot more, but follow these rules, and you’re off to a really good start. (Remember – I’m the guy who created a company that sends out 3.4 million double-opt-in, non-spam emails each month… So I kinda know what I’m talking about.) Realize – Email marketing without the right training is a way to screw up to a larger audience in a shorter amount of time. What’s so great about this merger is that you now have the tools to look at email as another marketing tool – not just something alone [...]

So I get an email today, criticizing me for congratulating the Giants in the HARO this morning by using the term “my NY Giants.” Apparently, I’m pompous and self-centered for saying “My” as opposed to “Our.” I responded that today, after an awesome win, I think everyone in NYC considers the Giants “theirs,” and more importantly, is that really the most important thing for them to worry about in their busy day? To which I get this vitriolic reply, stating that I’m completely full of shit, and that I’m nothing but a braggart, who should learn to be nicer to people. Me. I should learn to be nicer to other people. The guy who invites anyone to ask me any [...]

Today, Woody Harrelson’s PR agent decided to “kick things up a notch.” Instead of a typical press event for Woody’s new film “Rampart,” this press agent decided to show his level of “internet prowess” and offer Woody Harrelson up for interviews on Reddit, one of the most “real” Internet sites out there. (By “real,” I mean that it’s pretty much full of people who have their bullshit filters on a constant “ten” and can pick out when something is hype in about two seconds. So, of course, they did. You can read the post, and the resulting crap that Woody Harrelson got here. It ain’t pretty. While it’s fun to try new things, you have to KNOW YOUR AUDIENCE! When [...]

I’ve said it before – We don’t currently live in a world that regularly expects excellent customer service. In fact, with each passing generation, the customer service bar is actually lowered a bit more. Example: In the 50s, you’d drive into a gas station, and four uniformed attendants would rush over, each handling a different chore, from checking your oil, to pumping your gas, to cleaning your windows, and other basic automobile tasks. It was simply what was done. Can you imagine that? Four guys, waiting for you to drive in, and actually running to service you? I was driving to Atlantic City last week to give a speech, and stopped in to get gas. Because New Jersey is one [...]

All you need to know about Advertising, Marketing, and Social Media, in two minutes, with Bob Knorpp and myself! Enjoy, and comments welcome!