As I start to do more and more video (both online and TV – Did someone say “series?” Not me… I have no idea what you’re talking about…) I’m finding that I’m drinking more and more coffee. It’s sort of becoming a thing with me – If I’m doing TV, I need a cup of coffee. Fine, call it an addiction, if you need to. So… Because what’s life, if not a branding effort, do you want your company’s logo on TV with me? Just send me a coffee mug. Each time I do a segment, be it online or on TV, I’ll be drinking a cup of coffee out of a new mug. Got a cool one for your [...]

Running HARO for the past three years, I’ve seen, hands down, the best ways to get your story placed, front page, EVERY TIME. Assuming you want ALL THAT COVERAGE, as your boss has told you that you do, these are, without question, the top five ways to get it. Make sure you follow EVERY single rule here, and you’ll be well on your way to getting tons and tons of coverage! 1) Make sure to pitch completely and totally off-topic, with absolutely no regard to what the journalist covers. Hey, times are tight, right? They should be LOVING you for pitching them at all! They cover finance? Make sure to pitch them on a home entertainment system for 8-15 year [...]

I think this may be the largest audience I’ve ever spoken to! Wow!

So my mobile phone rings yesterday afternoon, from a restricted number, as I’m walking through CVS to pick up more Ibuprofen for my broken rib. I answer it, and find myself talking to some woman who claims to be the “head of Profnet,” who tells me that me that I’ve been stealing reporter queries and posting them on my Facebook Group. That amused the hell out of me. Not only because I haven’t (that would defeat the whole purpose of my group, but hey, that’s logical, and you know to never expect logic from corporations,) but also because I thought the very cool Dan Forbush was still head of Profnet. So when I refer to this woman, imagine air-quotes each [...]

Reporter from Smart Money Magazine looking to interview frequent travelers who have families. Info is posted on my Facebook Group Air Travel Warriors, he types, from an airport.