Ringtones: Playful or Passive Aggressive?

“Where you at - The Whole City Behind Us…” Boost Mobile Commercial, 2004.
Was at the airport last night, happily typing away, when I hear an alarm next to me. But not a routine “beep beep beep,” but more of an air horn “hide the artwork and the silver the Nazis are coming!” type of alarm.
Looking […]



Twitter: A One-Minute Primer

Twitter is more than a time-waster. It allows you to actually talk about relevant stuff to relevant people. Assuming you can find them. To find them, add your Twitter stream to your signature file. My Twitter stream is here.

Twitter assumes you’re good both with text messaging and with keeping thoughts under 140 characters. This is […]



What better way to shout “STEAL MY iPOD!!”

<In ad pitch meeting>
"So here’s our idea - Those New Yorkers, they’re always running around on those underground busses - I think they call them "subways" or something. Anyhow, what if we put little audio jacks there, and people can listen to our music on the platform through our advertisements?"
"Great idea! And I was watching […]



Mobile Content World Asia 07 - Day Two - Morning

The morning dawned grey and hot, as every morning in Singapore has so far.
Last night saw an after-day-one party with free drinks and networking galore.
And it saw me stay for five minutes, schmooze, network, drink two diet cokes, and promptly go back to my hotel room to work for three hours.
On the plus side of […]



Live Blogging Mobile Content World Asia, Continued…

Continuing on…
Just got a note from the organizer to promote Mobiqa, as they’re giving away a gift to all attendees - simply text "mobiqa" with your handset make, (like, mobiqa nokia, or mobiqa sony) to them, and then go to the booth and show them the resonse. They’ll scan your response (a barcode) and announce […]



Live Blogging from the 2nd Annual Mobile Marketing World Asia 07, Day 1 (and pre-day 1)

Welcome to Singapore. Having lived through the 5K from hell, I’m back, chairing the Mobile Content World Asia 07 Conference.
Last night the conference unofficially started, with a few of us touring the sites of Singapore and winding up (naturally) at a Mexican restaurant. (famous for their margaritas.) I was thrilled for everyone else as I […]



Virgin Mobile offers Ads for Free Mobile Service

Virgin mobile is offering users of Virgin Mobile USA the chance to earn free cell minutes by listening to and responding to ads.
I believe we’re going to see this a lot more - things like tell-us and freeconferencecall.com already do this - but it’s just a matter of time before this becomes a viable alternative […]



Chase: Where the right relationship is… Ah, go screw yourself

Download 0712051528.3g2  (It’s a quicktime movie file.)
This is why I carry my camera phone with video EVERYWHERE. Standing in line at Chase when the teller and a customer start getting into it- The shit went DOWN at Chase on 57th and 6th!
With the proliferation of cameraphones, we’re going to see more and more and […]



Yahoo catches up with Google, unveils “Harried Publicist” tool.

I love Google’s SMS feature. Simply text your question (for instance, Tapio 29 Restaurant New York City) to GOOGL (or 46645) and it comes back with a text message, two seconds later, with the address. So simple, so brilliant.

Anyhow, Yahoo! has just launched theirs, (Text 92466 - YAHOO) as well. Let’s play with them both, […]