The week of “Abstract Busy-ness”

First person who knows what the line “Abstract business” is from gets a HARO t-shirt.
Sitting outside the Huntington, LI Hilton, waiting to speak at the Long Island Public Relations Professionals breakfast this morning. “Breakfast” and “Driving to Long Island for” should never, ever be in the same sentence.
So this afternoon is the HARO “How to […]



Help A Reporter Out - The Sequel!

So… Y’all remember how I started that little Facebook group I started that allowed me to connect reporters and sources, right? Well, 1,200 members later, and we’ve blown past email limits for Facebook groups. So with that said…
Welcome to Help A Reporter: The Sequel. Help A Reporter, at www.helpareporter.com is live, and already making waves. […]



Don’t You Wish You Were Me?

In CA for meetings today. Figured I’d head out and skydive all morning.
It’s cloudy as anything. No skydiving. So I sit here, at the makeup counter/mirror of my suite, working. I could do this from home. I don’t need to be a suite to do it.
“Wow, Peter, you get to travel all the time! It […]



Making the Most of “Short-Burst” Downtime

I put “downtime” into two different categories. Short-burst downtime, and long-burst downtime.
Long-burst downtime, we all know, are the hours between the flight attendant saying  “Sir, the doors closed 15 minutes ago, Blackberry off, NOW,”  and that first “ka-thump” of the wheels hitting pavement, hundreds or even thousands of miles away.
Then there’s short-burst downtime.
If you’re connected […]



Facebook - Open Environment, remember?

Fun story here of a banking intern who had to head home for a family "emergency," until he posted photos of himself at a Halloween party on Facebook. Boss saw it, copied entire office.
Kid becomes dumbass.
Is it so hard to realize that lying, now more than ever, should be restricted to people who are really, […]



If I Can Help a Reporter Out, I Will.

Check out my latest idea… I created a Facebook group that allows people to post their expertise on whatever… Then, for all those reporters who email me on a daily basis asking for info - I just send their query to the group - Because it’s a closed group where members need to be approved, […]



Social Networking: A One-Minute Primer

This is the overview of the talk I gave at the Orange County IABC event last week. It’s a pretty good primer on Social Media, if I do say so myself. Brief being better, here’s all you need to know. I’d be interested, as always, in your thoughts.
a) Networking is something you should be doing […]