First person who knows what the line “Abstract business” is from gets a HARO t-shirt. Sitting outside the Huntington, LI Hilton, waiting to speak at the Long Island Public Relations Professionals breakfast this morning. “Breakfast” and “Driving to Long Island for” should never, ever be in the same sentence. So this afternoon is the HARO “How to Pitch” Conference Call, at 2pm EST, 11am. We’ve got over 500 people registered, please join us, as well! Tomorrow find me speaking at the Entrepreneurial Women’s Network in Norwalk, CT. Hey, it’s a great way to meet women! Kidding. That’ll be a fun lunch. Of course, Thursday morning is the big one – my Keynote at the T3PR conference in Manhattan. Of course, [...]

So… Y’all remember how I started that little Facebook group I started that allowed me to connect reporters and sources, right? Well, 1,200 members later, and we’ve blown past email limits for Facebook groups. So with that said… Welcome to Help A Reporter: The Sequel. Help A Reporter, at www.helpareporter.com is live, and already making waves. Check out the NY Times from this morning, Marketing Sherpa from this morning, and the tons of blogs and Tweets about it. When we do it right, I REALLY love this industry. Two quick photos: First one from my arrival at the Island Hotel in Newport Beach a few days ago. I love it when hotels take the time to figure out what your [...]

In CA for meetings today. Figured I’d head out and skydive all morning. It’s cloudy as anything. No skydiving. So I sit here, at the makeup counter/mirror of my suite, working. I could do this from home. I don’t need to be a suite to do it. “Wow, Peter, you get to travel all the time! It must be so cool!” Yes. Welcome to “so cool.” Population: Me. On the plus side, I have tons of room to apply my foundation and lip liner. In other news… helpareporter.com is E-to-the-X-to-the-Ploding. 500 members this morning alone! Woo-hoo! And the first query request sent out came from the Chicago Tribune! That rocks. Feel free to sign up. Phil Gomes wrote an interesting [...]

I put “downtime” into two different categories. Short-burst downtime, and long-burst downtime. Long-burst downtime, we all know, are the hours between the flight attendant saying  “Sir, the doors closed 15 minutes ago, Blackberry off, NOW,”  and that first “ka-thump” of the wheels hitting pavement, hundreds or even thousands of miles away. Then there’s short-burst downtime. If you’re connected via an electronic leash (or by more than one, for some of us), short-burst downtime is the 15 or so minutes from the time you enter the subway outside your apartment until you exit the subway outside your office, or the 20 or so minutes when you’re sitting in traffic in the valley without signal, or the “please turn off the transmitter” time [...]

Fun story here of a banking intern who had to head home for a family "emergency," until he posted photos of himself at a Halloween party on Facebook. Boss saw it, copied entire office. Kid becomes dumbass. Is it so hard to realize that lying, now more than ever, should be restricted to people who are really, really good at it? Jeez.