PETER SHANKMAN

Gave a new speech in Raleigh a few days ago – I think it went well. Thoughts?

What’s wrong with this picture? I currently have over four thousand people sitting in what I call “Facebook Purgatory,” because I’ve reached the cap of 5,000 friends on Facebook. Over four thousand people! Four thousand potential brand ambassadors, four thousand people who want to add me to their network. Four thousand people with whom I can potentially work, four thousand people who may become IRL friends, or contacts, or clients, who may, after looking at my profile, and seeing previous speaking engagements, ask me to speak at an event they’re producing. Four thousand people (and rising) with whom, at this point, I’ll never connect. And don’t tell me about the Fan Page. I already have one. It has over 2,000 [...]

This particular Twitter posting came back to bite the agency person from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) people. Not only did an employee find it, they were totally offended by it and responded to the agency person. The kicker is that they copied the FedEx Coporate Vice President, Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum. Mr. Andrews, the Ketchum presenter, did not take into account that many FedExers are native Memphians and are feircely defensive of their city and their company. Mr. Andrews, If I interpret your post [...]

Updated: 16:25 12/26 A little history… I’m on Twitter as @skydiver.The morning of December 24th, I figured I could kill two birds with one stone. I figured I could clean out my office, and by doing so, give away via Twitter all the “SWAG” that I’d collected over the year from loyal HARO members, advertisers, and the like. Seemed like a good idea. So the night before, I posted this to Twitter. Within 30 minutes, I had over 400 new followers. Apparently, everyone retweeted, and people who’d never heard of me or HARO started following me in droves. “Cool!” I thought. The next morning, I started giving away some stuff. Some soaps from SkinFree, a surge protector from TrippLite, even [...]

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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