Thank you, Dirk, for taking the time for Peter 5. 1) Give us a brief overview of you – What you like to write, favorite types of stories, what you’re always on the lookout for I love a good fraud story, say a ponzi scheme involving wine futures…or a rapscallion business visionary who sells big but implodes because of ego or a business plan that falls apart. If there’s a celebrity angle, that’s a big sell. I like a trend story of any kind that counters conventional wisdom or pokes fun at sacred cows. A little guy who is out to reshape the playing field of their business is always a welcome pitch. 2) What can a publicist do to [...]

Introducing a new segment on PR Differently. Every week, sometimes more than once a week, I’ll interview a journalist, asking him or her five different questions that allow us to help him, and help us do our jobs better. Save and disseminate these – they could just come in handy!