First person who knows what the line “Abstract business” is from gets a HARO t-shirt.
Sitting outside the Huntington, LI Hilton, waiting to speak at the Long Island Public Relations Professionals breakfast this morning. “Breakfast” and “Driving to Long Island for” should never, ever be in the same sentence.
So this afternoon is the HARO “How to [...]
Every once in a while, I come across SUCH a great pitch, so perfect in form, function, so on target, and so exactly what the reporter is looking for, I’ve no choice but to call the pitcher out and blog about it.
Jenny Schmitt saw a pitch on HARO about fun father/daughter ideas that wouldn’t cause [...]
By popular demand… The top 4 ways to make HARO requests more relevant to you:
4) Ask yourself how well you really know your clients: Every time I sign a new client, I sit with them over pizza (or whatever they want to eat, I usually make it pizza…) and ask them seemingly off-the-wall, off-topic questions. [...]
This was sent in as a joke, but sadly, it’s dead on. Publicists: THIS IS WHAT NOT TO DO. Understand? Read this. Commit it to memory. THEN DON’T DO ANYTHING REMOTELY LIKE IT ON MY LIST.
Thanks to AL for the great farce.
1. QUERY
I am looking for Long Islanders 50 and older who are in debt [...]
So… Y’all remember how I started that little Facebook group I started that allowed me to connect reporters and sources, right? Well, 1,200 members later, and we’ve blown past email limits for Facebook groups. So with that said…
Welcome to Help A Reporter: The Sequel. Help A Reporter, at www.helpareporter.com is live, and already making waves. [...]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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