Running HARO for the past three years, I’ve seen, hands down, the best ways to get your story placed, front page, EVERY TIME.
Assuming you want ALL THAT COVERAGE, as your boss has told you that you do, these are, without question, the top five ways to get it. Make sure you follow EVERY single rule [...]
Please link to this, post this around, dump it onto Twitter, etc. The more people who watch the better HARO works for everyone. Blue skies!
How to Answer a HARO Journalist Query from Peter Shankman on Vimeo.
First person who knows what the line “Abstract business” is from gets a HARO t-shirt.
Sitting outside the Huntington, LI Hilton, waiting to speak at the Long Island Public Relations Professionals breakfast this morning. “Breakfast” and “Driving to Long Island for” should never, ever be in the same sentence.
So this afternoon is the HARO “How to [...]
Every once in a while, I come across SUCH a great pitch, so perfect in form, function, so on target, and so exactly what the reporter is looking for, I’ve no choice but to call the pitcher out and blog about it.
Jenny Schmitt saw a pitch on HARO about fun father/daughter ideas that wouldn’t cause [...]
By popular demand… The top 4 ways to make HARO requests more relevant to you:
4) Ask yourself how well you really know your clients: Every time I sign a new client, I sit with them over pizza (or whatever they want to eat, I usually make it pizza…) and ask them seemingly off-the-wall, off-topic questions. [...]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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