Every once in a while, I come across SUCH a great pitch, so perfect in form, function, so on target, and so exactly what the reporter is looking for, I’ve no choice but to call the pitcher out and blog about it.
Jenny Schmitt saw a pitch on HARO about fun father/daughter ideas that wouldn’t cause […]
By popular demand… The top 4 ways to make HARO requests more relevant to you:
4) Ask yourself how well you really know your clients: Every time I sign a new client, I sit with them over pizza (or whatever they want to eat, I usually make it pizza…) and ask them seemingly off-the-wall, off-topic questions. […]
This was sent in as a joke, but sadly, it’s dead on. Publicists: THIS IS WHAT NOT TO DO. Understand? Read this. Commit it to memory. THEN DON’T DO ANYTHING REMOTELY LIKE IT ON MY LIST.
Thanks to AL for the great farce.
1. QUERY
I am looking for Long Islanders 50 and older who are in debt […]
So… Y’all remember how I started that little Facebook group I started that allowed me to connect reporters and sources, right? Well, 1,200 members later, and we’ve blown past email limits for Facebook groups. So with that said…
Welcome to Help A Reporter: The Sequel. Help A Reporter, at www.helpareporter.com is live, and already making waves. […]
So today is Friday. I was all psyched today. I’d go out and find another Happy Friday Video to post, it was going to be a chill, relaxing day.
Then yesterday, a good friend of mine, a senior reporter for one of the largest daily papers in the country, asks me to post a query to […]
This story on Disaboom, out this morning in Advertising Age, simply rocks.
Nice way to start the week.
Well, that and a grilled cheese, bacon, and tomato sandwich on wheat toast from Tasos Restaurant. Or two.
So my mobile phone rings yesterday afternoon, from a restricted number, as I’m walking through CVS to pick up more Ibuprofen for my broken rib.
I answer it, and find myself talking to some woman who claims to be the “head of Profnet,” who tells me that me that I’ve been stealing reporter queries and posting […]
I have no idea why anyone would possibly think this would be something I’d cover. It’s not related to PR. It’s not related to marketing. It’s not related to NYC Outdoors. It’s not related to outrageous PR stunts… Is there an angle that I’m missing?
Sorry to be a bother,
This year you can reach your New […]
Chris Anderson at Wired is fed up with BS pitches from people who don’t bother to take the time to do their homework. So he’s started outing the people who send him exactly that kind of crap.
5w is on the list more than once. (Sorry Ron - train your people better.)
SparkPR is on the list. […]
I hate giving Greg any more of a swelled head than he already has, but he deserves a mention for this. Spectacular post, read it and commit it to memory.
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
Details »
Copyright © 2008 Peter Shankman
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