Killer hit this morning in the NY Times for Disaboom, a relatively new client. The nicest part is that it took about a month - the client understood this, and got that solid PR is not an overnight process. If you find yourself lucky enough to work with clients who understand timing, like mine do, […]
Editor’s Note: Jeremy Charette has graciously agreed to pen a guest column today on how not to pitch a blogger.
I can’t recommend highly enough forwarding this around, printing it out, binding it upon thy hands and upon thy gates… You get the idea. This is good stuff. The majority of bloggers out there get slammed […]
Ask my parents - my father, specifically… I was not an easy child to wake. My dad would resort to a host of tricks when his basic "get up or you’re gonna be late" didn’t work. Tickling, turning up the AM radio loud, even one time, dumping an entire pot of cold water on me […]
Flacks: Print out and save.
Here’s a handy cheat sheet on how to get something posted at Boing Boing. Enjoy!
HOWTO get something posted to Boing Boing
We depend on the suggestions we get from you folks for the raw fodder for Boing Boing. We get a lot of suggested sites. Here’s an explanation of the best way […]
Thank you, Business Week, for a truly spectacular story on Immersive Media, my client who creates 360 degree immersive video and still photos.
What a great story. What a great way to start my Tuesday.
Easiest way to tell when a company goes from "small and fun" to "major and corporate?"
When I was at AOL, it was when they stopped providing free beer trucks on Friday afternoons in the parking lot.
For Facebook, it would seem to be when their guidelines for how to issue a release if it involves them […]
When good pitches go bad:
Some physicians are avoiding the obligatory apology to patients for fear it could come back to bite them later. However, nine states are considering "I’m sorry" laws, which would prevent physicians’apologies from being used as admission of guilt in malpractice suits. On the other hand, hospitals often times encourage their doctors […]
But TOTALLY something I’d write about, if I was a reporter.
We are coming up on the season of skinned knees and elbows, and plenty of other cuts, as more and more children and adults take to the outdoors. I am writing a story about scabs. Everyone knows if you get a cut, it will eventually […]
I pitched a story on anti-counterfeiting to the Boston Herald SIX MONTHS AGO. They liked it, all the interviews were conducted, all the background done… Then it sat.
And sat. And sat.
I’d check in occasionally with the reporter, asking what was up, if anything was new. Just enough to make sure she remembered, not enough to […]
Anyone catch today’s Profnet about a reporter looking to interview kids who have accidentally found porn while surfing online?
That made me laugh, for several reasons.
1) "Accidentally." Enough said.
2) Would you admit to it? If you did, and all your friends read the story… Well, reason #1.
3) The whole request was ironic to me, in a […]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
Details »
Copyright © 2008 Peter Shankman
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