Client Release

Client press release today…
OpSec Security Announces Partnership with Licensing Resource Group to Provide Online Trademark Management Tools
BOSTON, Ma – August 7, 2007 – OpSec Security, Inc., the global leader in anti-counterfeiting and brand protection management solutions, today announced a strategic partnership with licensing industry leader, Licensing Resource Group (LRG), to resell the Trademarx suite […]



A brief note to WebClipping.com

Dear Webclipping.com:
STOP SPAMMING ME FOR YOUR SERVICES EVERY TIME I SEND OUT A PRESS RELEASE ON EITHER BUSINESS WIRE OR PR NEWSWIRE.
Thank you.
Love,
-Peter



The turning point for any company from “small” to “big”

Easiest way to tell when a company goes from "small and fun" to "major and corporate?"
When I was at AOL, it was when they stopped providing free beer trucks on Friday afternoons in the parking lot.
For Facebook, it would seem to be when their guidelines for how to issue a release if it involves them […]



Dear Blogger: Here’s how not to spam bloggers - by spamming bloggers

Got this email from someone named Tami Queen at Vocus. In essence, she’s telling me how to make sure I don’t spam bloggers when pitching them.
Um…You know I have a blog, right? And it has a category about "really bad press releases," right? I’m not trying to be mean or anything, but does anyone else […]



Media Map: Approximately 14% Undeliverable Rate

I got to do a little experimenting today, along with a little math. (shudder.)
Today was my annual "Good Karma Email" campaign. If you don’t know what it is, it’s basically an email that goes out to a few thousand reporters, explaining that I know half the world, and if they’re on deadline, email me, and […]



GO NASA!!!! (Not my cat)

Been waiting for this press release since December 1. Woo-hoo!! I LOVE this release!!
George Diller
Kennedy Space Center, Fla.
321-867-2468
RELEASE: 74-06
NASA’S KSC PROVIDING ASSISTANCE TO SANTA ON CHRISTMAS EVE
The Debris Imaging Radar System, used during the night launch of NASA’s space shuttle mission STS-116, is a new system at Kennedy Space Center in Florida that will now […]



For Immediate Release: GIANT INITIALS COVER OUR NEWS

Sent by a source.
WHAT THE HELL IS KEN SUNSHINE THINKING? How, exactly, does putting giant initials over the press release help the reporter? And as long as we’re on the subject, how does making the reader SCROLL HORIZONTALLY to read the release, help either?
Ouch.
Any logical benefit of the doubt HAS to say that this is […]



Carrol at Visibility PR responds to my Coma post

Carrol (note two "r’s", my apologies for missing that in the original post) wrote me a note regarding my posting about her "Unless he’s coming out of a coma" media release of last week.
Peter, loved the blurb and pitch tip on my press release BUT have to differ and so would the  press who showed […]



Unless he was a deaf mute first, this is NOT NEWS.

Peter’s rule of pitching #3: Unless you’ve just woken up from a fifteen-year coma and can tell us who killed Kennedy, a press release announcing that you’re going to speak is NOT NEWS. We clear on that, Carol?
SUBJECT: NEWS: Lewis Kaden, Vice Chair, CitiGroup Speaks

DON’T MISS ON WED. NOV. 1 @ 10:30am in THE NEW […]



Edelman (STEVE RUBEL WORKS HERE!) Public Relations Apologizes for Fake Blog

According to BrandRepublic (and a bunch of others) Edelman PR issued a public apology for not disclosing that a blog called www.walmartingacrossamerica.com, about two people in an RV sleeping in Wal-Mart parking lots, was in fact, underwritten by Working Families for Wal-Mart, a group back by (shock) Wal-Mart, designed to portray a positive image of […]