Plop, plop, fizz, fizz… Alka-Seltzer set a world record yesterday for the largest buffett ever known to man – 510 dishes in front of 850 hungry customers at the Las Vegas Hilton. . Very cool. Props to Bayer. Sorry I wasn’t there to eat. That wouldn’t be eight-thousand hours in the gym or anything. If anyone knows Alka-Seltzer’s PR agency of record, let me know. PR Newswire’s search is currently bringing back a "sorry, we’re broken right now" link.

Improv Everywhere is, in a way, kind of what Geek Factory is – they do mass stunts, but they do it strictly for fun. We do it with a media purpose. Anyhow, check out their latest – what would happen if tons of cell phones all rang at once? It’s brilliant. It’s simply brilliant.  Make sure you listen to the audio files, as well.

I was skydiving the other day, and saw someone on the plane wearing a black helmet. Totally blank, except for one small, yellow sticker: "FAITH." You’d damn well better have faith when you’re about to jump out of an airplane. But also when you do other things… Virtually anything. When you take a new job. When you start a new company. When you pitch a new reporter. When you take on a new client. Anything. You’d better have faith that it’s gonna work. If you don’t, you’ve lost 3/4ths of the battle to begin with. I started a new company a few days ago. It hasn’t officially launched yet, but it exists – www.airtroductions.com – the concept is simple – [...]

Imagine my shock the other day when I was nearly run over by a promotion. As it would turn out, HSBC partnered with Paragon Sports to give free rides around Manhattan. Just show your HSBC bank card or credit card, and jump on the bus. Very cool. Totally seems like something Commerce would do.