PETER SHANKMAN

And I’m feelin’… So good. Some great personal news below this awesome George Michael video. Last June, 2010, HARO was acquired by Vocus, Inc. It was a great day, and the perfect culmination to an amazing three years of building the best PR repository in the entire world. In just under 30 months, HARO turned from something I’d send to friends into a game changer – something that thousands upon thousands of people relied on each day to get publicity, exposure, and grow their businesses. It was massive. Over time, I noticed that the number of PR firms using HARO peaked at “all of them,” and the number of small businesses using HARO kept growing at a rapid, rapid pace. [...]

Another in the continuing series of How to Be Taken Seriously – This one involves knowing when NOT to talk. I used to have this totally insane, very loud friend, who’d call me up on random weekdays and be all like, “I don’t want to go to work today. Let’s go to a spa.” I usually turned her down, but the one time I went, I remember the spa having a sign that’s stuck with me to this day. It said simply… “Embrace the Silence.” The concept was simple. You were in a spa. You were waiting for your treatment, or just got out of one. You were relaxed. It was quiet. There was no need to talk, or jump [...]

So who’s going to Blogworld in November in Los Angeles? Guess who’s keynoting it? And guess what – Entering code PETER on this registration page will save you a TON of cash on registration. Seriously. It will, on TOP of the early registration discount. Go register now, and we’ll have a massively good time in LA.

When I boarded my flight Wednesday morning from Denver to Houston to connect to a flight to Asheville for my speech on Thursday, I tweeted out a question. I said “I’ve got roughly five hours in the air today. How can I help you? You’ve got 45 minutes to respond.” And people did! So briefly, here’s what people asked, and my answers: @andreahrizk said that she needs exposure about a shortage of interactive talent in the advertising industry, and included a link: http://imediaconnection.com/content/28737.asp – I think she has a point – Small interactive ad shops can’t offer the same “possibility of instant riches” that tech startups, whether they be in a basement or in the Google offices, can. As such, [...]

When I speak at conferences catering to small businesses, I usually show up an hour before the conference starts. I check in, but don’t pick up my own badge. Instead, I scan the badges already spread out, and grab someone else’s – usually someone who runs a small business. I’ve been Jon Michelson, Tyrese McHale, and my personal favorite, Gordon Brown (not that one), all of whom own small businesses, and all of whom are looking for the magic bullet that will convince them that social media actually works for them – will actually make them money, will actually help them sell product, and isn’t the next BS thing they hear about every day on the radio, on TV, and [...]

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Customer Service New Rules for a Social Media World - Buy on Amazon
Customer Service: New Rules for a Social Media World by Peter Shankman
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