Updated: 16:25 12/26 A little history… I’m on Twitter as @skydiver.The morning of December 24th, I figured I could kill two birds with one stone. I figured I could clean out my office, and by doing so, give away via Twitter all the “SWAG” that I’d collected over the year from loyal HARO members, advertisers, and the like. Seemed like a good idea. So the night before, I posted this to Twitter. Within 30 minutes, I had over 400 new followers. Apparently, everyone retweeted, and people who’d never heard of me or HARO started following me in droves. “Cool!” I thought. The next morning, I started giving away some stuff. Some soaps from SkinFree, a surge protector from TrippLite, even [...]

Philosophy is good. A good philosophy is better. I have a good philosophy. Do you?

First person who knows what the line “Abstract business” is from gets a HARO t-shirt. Sitting outside the Huntington, LI Hilton, waiting to speak at the Long Island Public Relations Professionals breakfast this morning. “Breakfast” and “Driving to Long Island for” should never, ever be in the same sentence. So this afternoon is the HARO “How to Pitch” Conference Call, at 2pm EST, 11am. We’ve got over 500 people registered, please join us, as well! Tomorrow find me speaking at the Entrepreneurial Women’s Network in Norwalk, CT. Hey, it’s a great way to meet women! Kidding. That’ll be a fun lunch. Of course, Thursday morning is the big one – my Keynote at the T3PR conference in Manhattan. Of course, [...]

Today’s object lesson of the day, brought to you by the fact that after it happened, it made me giggle. And I swear it happened, I’m not being all Dale Carnegie on you. Was walking back from a lunch meeting, and came across a curb with a giant puddle. (corner of 11th and 48th.) Standing on one side of it was a very attractive young lady, who was obviously very distressed by said puddle. She was dressed to the nines, probably for an interview or meeting, and since the puddle ran virtually around the corner, there was no way for her to make it across, unless she walked half a block away. Approaching from the other side of the street, [...]

So… Y’all remember how I started that little Facebook group I started that allowed me to connect reporters and sources, right? Well, 1,200 members later, and we’ve blown past email limits for Facebook groups. So with that said… Welcome to Help A Reporter: The Sequel. Help A Reporter, at www.helpareporter.com is live, and already making waves. Check out the NY Times from this morning, Marketing Sherpa from this morning, and the tons of blogs and Tweets about it. When we do it right, I REALLY love this industry. Two quick photos: First one from my arrival at the Island Hotel in Newport Beach a few days ago. I love it when hotels take the time to figure out what your [...]