*NOTE: Guest Post by the wonderful Meagan Walker, my most awesome assistant.
So Your Boss Wants to Do An Ironman…
There are several calls you get as an assistant to a high-powered boss that strike fear into your heart. Few are as demanding though, as the “So I think I’m going to compete in an Ironman.”
It makes [...]
The entire world stops today, almost all news streamlines into one story (with the exception of a terrible plane crash/act of domestic terrorism in Texas.)
Everything has shut down now, as the world waits… Waits… Waits for the Tiger… not to Roar, but to meekly crawl out of his den, wring his hands, shuffle around, apologize, [...]
I got to wear the 1986 New York Mets World Series Ring and hold the trophy today, in a parking lot of an Embassy Suites, in Omaha, Nebraska, because Ed Hearn, a former NY Mets player, sent me an email asking for advice about publicity.
I get a lot of questions from people who see me [...]
Back in 2000, I used the term “run” only in conjunction with “to the store for cigarettes.” I wasn’t a fat-ass by any means – I’d been super-heavy when I worked for AOL – I walked everywhere for the first 22 years of my life, then spent the next three driving from my apartment in [...]
So I’ve been training for the NYC Marathon for the past six or so months.
But here’s the thing – By “training for the past six or so months,” I mean, “doing everything from going to physical therapy to limiting the time I go out, or drink, getting to sleep ridiculously early (even for me) getting [...]
“Can We Do That?! Outrageous
PR Stunts That Work— And Why
Your Company Needs Them”
by Peter Shankman
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