Second Harrah’s Pre-Production Photo
It’s going really, really well. About to head out and go give away some hotel rooms!
Harrah’s Event - Pre-Production Photo
Looking good!!
From 11am to 2pm around 100 Broadway. Come by and say hi, and get a free room key for a free night at Harrah’s new Waterfront Tower in Atlantic City!
I WANT MY F$CKING WHOPPER!!
Bravo, Bravo, Bravo to Burger King for having some BALLS!
Can you imagine proposing this to your client, if your client was Burger King?
"Yeah, we want to make a commercial where we tell your customers in a specific store that we no longer make our flagship product."
"Then, we want to replace that flagship product with A […]
SAW Movie: Blood for Blood Campaign
Very smart move on the part of the American Red Cross - Doing a blood drive at the start of one of the bloodiest movies of the year - Saw IV.
Smart. Introduces a whole new generation to giving blood. Well done.
Caveman’s Crib… So easy… A plethora of people working together could do it!
So I was so fascinated by Caveman’s Crib, I did some homework, and got in touch with one Joe Talbott. It would seem Joe was part of the brilliant creative team that produced cavemanscrib.com.
Joe was quick to tell me it wasn’t just him. In fact, he praised the other people on his team so much, […]
Five Years Ago Saturday Night…
The top 7 tips are below. Scroll down if you just want them without the backstory. (But it’s a good backstory, so read it.)
They say that at some point in every guy’s life, he should throw a really, really big party.
But they don’t say that this guy should actually have to pay for it himself.
Five […]
Best. Company site. Ever.
I want to work for this company.
This is NOT safe for work. Do NOT click if you’re at an office that monitors you.
But - it’s a real website. For real products. That you can buy.
My God, this is brilliant.
Elave Beauty Products. http://www.nothing-to-hide.co.uk/
I really, really want to do their PR.
Someone get me a Diet Coke
Did anyone happen to notice that Taco Bell sent two delivery boys to Paris’ Grandparents house to give Paris her first meal upon her release from jail?
I saw this repeated on CNN, the BBC, and the local Singapore news several times over the course of the evening, because I was up from 3am on. I […]
More on Boston - on G4TV’s The Loop
Michael Schneider from Entertainment Weekly and I discussing if Guerilla Marketing has gone too far. On G4’s "The Loop."
Promotion go Boom
Everyone will be blogging about this by tomorrow, so I’ll just say this.
We’re always taking into account things when planning stunts. Insurance. Rain. Crowds. Media.
But we live in a world that spends most of the time on high alert.
We should probably take that into consideration when we brainstorm stunts, as well.
Flooding Times Square with Yoo-hoo […]
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Peter’s Book
“Can We Do That?! Outrageous PR Stunts That Work— And Why Your Company Needs Them”
by Peter Shankman
Details »