Today, Woody Harrelson’s PR agent decided to “kick things up a notch.” Instead of a typical press event for Woody’s new film “Rampart,” this press agent decided to show his level of “internet prowess” and offer Woody Harrelson up for interviews on Reddit, one of the most “real” Internet sites out there. (By “real,” I mean that it’s pretty much full of people who have their bullshit filters on a constant “ten” and can pick out when something is hype in about two seconds. So, of course, they did. You can read the post, and the resulting crap that Woody Harrelson got here. It ain’t pretty. While it’s fun to try new things, you have to KNOW YOUR AUDIENCE! When [...]

As of October 25th, 2011 (Anyone tell me why October 25th is special? Specifically, October 25th, 1985?) shankman.com has a brand new look! Cleaner, faster, and much more relevant to what I do for a living. I’m excited about it, and I hope you are, as well! I’d like to give mega-props to Pete Czech, founder of the New Possibilities Group, for the incredible job he and his team have done on this rebuild. If you ever find yourself in need of some amazing technical work, you can’t do any better Welcome and enjoy! -Peter Shankman

Here’s the top ten things that need to die a quick and painless death on Twitter. With your help, we can kill them. 10) Please vote for my company X every day for the next 14 days to win Y! Thanks! 9) Anything that ends with the words “Please RT!” 8) #fb. Wanna post on Facebook? Do that. This right here? This is called Twitter. Different mediums, different message. 7) Anything passive aggressive. Got something to say to someone? Man (or woman) the hell up, and just say it to them. The world doesn’t need to know about your issues. 6) Checkins on Foursquare from any place other than a place that a) has an a-list celebrity b) has you [...]

When I boarded my flight Wednesday morning from Denver to Houston to connect to a flight to Asheville for my speech on Thursday, I tweeted out a question. I said “I’ve got roughly five hours in the air today. How can I help you? You’ve got 45 minutes to respond.” And people did! So briefly, here’s what people asked, and my answers: @andreahrizk said that she needs exposure about a shortage of interactive talent in the advertising industry, and included a link: http://imediaconnection.com/content/28737.asp – I think she has a point – Small interactive ad shops can’t offer the same “possibility of instant riches” that tech startups, whether they be in a basement or in the Google offices, can. As such, [...]

When I speak at conferences catering to small businesses, I usually show up an hour before the conference starts. I check in, but don’t pick up my own badge. Instead, I scan the badges already spread out, and grab someone else’s – usually someone who runs a small business. I’ve been Jon Michelson, Tyrese McHale, and my personal favorite, Gordon Brown (not that one), all of whom own small businesses, and all of whom are looking for the magic bullet that will convince them that social media actually works for them – will actually make them money, will actually help them sell product, and isn’t the next BS thing they hear about every day on the radio, on TV, and [...]