The Great Barrier Reef (Hug a fish edition)

Hi from Airlie Beach! Got in last night, had a lovely dinner with Whitsundays Tourism, (follow them!) and was asleep before I could close my hotel door. Woke up at the crack of dawn this morning (I think all Australian people are in such great shape because they all wake up at 5am) to catch [...]



Sydney: Day Two (Who Dat Edition)

After getting a spectacular night sleep, I woke up to check out of the Novatel, and head to downtown Sydney, to check into the Diamant Hotel – Lovely place, reminds me of the W. The front desk woman was kind enough to not only inform me of the best restaurants in the area, but also [...]



Sydney, Day/Night One

So it’s the end of day one in Sydney… It’s Sunday night, around 20:50 here. I arrived around 11:30am, after a few hours delayed on QF12 out of LAX. Left NYC around 3:30pm on Continental to LAX, sat in the OneWorld lounge for a few hours, boarded the Qantas flight, found my Business Class seat, [...]



The Power of SEO – I’m now a believer

Go to Google right now and type in the word “Publicity” without the quotes. Go ahead. I’ll wait.
Notice the second item that comes up in search? NOT in the Google ads, but in actual organic search?
Here’s a photo, in case you didn’t.

Yes, that’s HARO right there as number two, right behind Wikipedia, and in [...]



How to use Twitter to report breaking news

Today, there was a small evacuation at Grand Central Station in New York City. It was so small, in fact, that the media didn’t even pick up on it.
However, all over Twitter, within minutes, the rumor mill had fueled stories of “Explosions!” “People dead!” and other mass hysteria.
Except, none of it was true. There was [...]