PETER SHANKMAN

Five Rules to Follow If You’re Going to Connect FourSquare to Twitter

So it would seem that everything nowadays has the ability to connect to Twitter and auto-update for you.

This is one of the signs of the impending apocalypse.

I actually own a scale that tweets my weight whenever I step on it.

I don’t step on this scale often.

Foursquare has the ability to post updates to Twitter whenever you check in anywhere. The problem though, is that the majority of us are doing it wrong. And by “doing it wrong” I mean “driving everyone else crazy.”

Five rules to follow if you decide to make the holy matrimony of Twitter and FourSquare:

1) Turn off the “DM your friends every time you check in,” or you’ll find yourself with no friends. I don’t need to get a Direct Message from you that you’re at Starbucks. EVER.

2) I don’t need to get a regular update that you’re at Starbucks, either. Turn off the feature that auto-updates to Twitter and Facebook for each hit.

3) The “Send to Twitter” feature should be used very, very sparingly, like Paprika. Twitter is like a ringmaster with a bullhorn that announces whatever you tell it. That makes you, by association, the announcer. If the announcer is boring, people will leave the circus. Keep people in your circus by only sending things to Twitter that actually have value. (I.e., “Springsteen just pulled me up on stage with him to dance to “Dancing in the Dark!” (@Meadowlands Arena) as opposed to “standing on line at Starbucks ordering a venti chai.

4) You’re not as funny as you think you are. EVER. Tattoo this backwards on your forehead. Going out for drinks and checking in as you’re walking past a small dog is not funny.

5) Finally, remember the adage “too much of a good thing isn’t a good thing.” Forward check-ins sparingly. Never check in publicly at someone’s house/apartment/home unless you have specific permission from them. And never forget – It’s out there for all time. Checking in at the Hustler Club with the shout “Stopped by the ATM for a bunch of Twenties!” might seem funny as hell on a Saturday night at 11:30 after countless drinks. It won’t seem anywhere near as funny Monday morning, when it’s been favorited by your boss or girlfriend. Or both.

  • http://www.backpackingdad.com Backpacking Dad

    This could have been written just about Twitter.

    Although I AM as funny as I think I am.

  • http://vinnyohare.com Vinny O’Hare

    6) Never send a tweet announcing you are the mayor of somewhere. No one cares, all it does is inflate your ego.

  • Margot Chapman

    Well written Peter. Whenever I become mayor of somewhere on foursquare (I don’t seem to have control over it) tweets it – I immediately delete. Who cares?

  • http://www.tylerjorgenson.com Tyler Jorgenson

    Great tips Peter. I didn’t realize my 4sq updates were going to twitter, which was then going to my facebook, linkedin, etc. I certainly don’t need people looking at my online resume seeing that I really like Pinkberry.

  • http://www.enthusemarketing.com Tamsin Fox-Davies

    This is a great post, and applies to all sorts of updates – not just foursquare.

    I already have a couple of people in mind to send this link to. Thanks for telling them how it is, so that I don’t have to!

    tx

    @tamtam10000

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  • http://itsdifferent4girls.com Linda Sherman

    Peter, I enjoyed this article and bookmarked it on Delicious. I know this is about posting FourSquare to Twitter, but have you looked at your Facebook wall lately?

  • http://shankman.com Peter Shankman

    Actually, Linda, I have – My Facebook wall is not disruptive. You don’t get a text message every time I update my wall – Which was my point, really. Tweeting where you are is annoying. A wall can be looked at at your leisure.

  • http://Www.ann-sense.com Ann Marie van den Hurk

    Ouch. I knew I was a rule breaker, but this really shows how much. The only rule I haven’t broken is the DM one. I will change my Foursquare ways…

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  • http://www.garywest.com Caleb L.

    Didn’t realize this service was live yet. Loved the part about tatooing your forehead. I could stand to remember this more often.

  • Pingback: Five Rules to Follow If You’re Going to Connect FourSquare to Twitter « it10103

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