A “winner?” Give me a break. Instead of creating a compelling message that truly speaks to their intended target audience (in this case, 18 to 24 year old women), they take the easy way out and just show a bunch of scantily clad models playing strip poker. Be honest: Who is more likely to spend time at this site – a 22-year-old girl or a pasty-faced, 38-year-old geek wearing his skivvies and speed-eating Cheetos?

Not only is the sleazy tone inappopriate for reaching young women, it isn’t even original. Seems like virtually everything Crispin does these days has some sort of fake porno angle. Maybe they just need to get laid.

If this is what passes for cutting-edge creative these days, it’s no wonder advertising’s in the crapper.