PETER SHANKMAN
| POSTED ON July 27th, 2007 | 3 COMMENTS | + ADD YOUR COMMENT |
Did Fox News today – Got a call as my plane was landing in Chicago. 40 minutes later, I was at Fox’s Chicago studio, being put into makeup. (which I forgot to wipe off, which made my client burst into hysterics when she saw me.)
Piece was on Aquafina having to put verbage on their bottles letting people know that Aquafina is basically just filtered tap water.
Which honestly, is fine by me. I love tap water. I drink Aquafina. The point I tried to make was that it’s the psychological thing – too many people think "it comes in a bottle, then it must be better." When in fact, that’s not necessarily the case.
Anyhow, clip is below. Fox’s studios in Chicago are quite nice. And they had free candy. Which I wasn’t allowed to eat. Sigh.
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Good job on the interview! It’s nice when PR people are interviewed and clearly practice what they preach to their clients. I’m always shocked when people go on live news without a thought in their head as to what they are going to say when the red light comes on. |
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For what it is worth – I actually think this will hurt them in the long run or at very least it is a major opportunity for someone else. I was drinking Dasani as I watched and turned the bottle around and around to see where it came from. Guess what? No spring mention on the bottle. Pretty funny. But I am water drinker- it is all I drink and ironically I dont like Poland Spring. I prefer Brita water usually but at a recent trade show I tasted some amazing waters that were – “straight” from a spring “never touched by air” which is hysterical if you really think about that statement. Hopefully some smart pr people representing a spring water company will leverage this quickly and really hammer home the actual source and why it matters (if it does) and change the way people see bottled water. |
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